SEO & Content Optimization: Increase organic traffic and brand visibility through SEO and content marketing.
Campaign Management: Develop and manage paid campaigns across Google, Facebook, and other platforms to optimize acquisition.
Performance Analysis: Track and analyze campaign performance, working with tools like Google Analytics and Mixpanel to improve CAC and conversion rates.
Collaborative Strategy Development: Work closely with product and growth teams to ensure a consistent, data-driven approach to brand building.
Qualifications:
Experience: 5+ years in digital marketing with expertise in SEO, paid media, and content strategies.
Technical Skills: Proficiency in Google Analytics, and Mixpanel, and experience in CRO.
Strong Analytical Skills: Ability to use data to make decisions and optimize campaign performance.
Market Knowledge: Understanding digital marketing landscapes in both India and the US is a plus.