Associate Program Manager

Roles and responsibilities:

• Understand the business model on why things are the way they are, ask relevant questions and get them clarified.
• Breakdown complex problems in small solvable components, to be able to identify problem areas in each component.
• Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making.
• Facilitate the implementation of new or improved business processes and systems.
• Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements.
• Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects.
• Prescribe suitable solutions with an understanding in limitations of toolsets and available data.
• Manage procurement of data from various sources and perform data audits.
• Fetch and analyze data from disparate sources and drive meaningful insights.
• Provide recommendations on the business rules for effective campaign targeting.
• Interpret analytical results and provide insights; present key findings and recommended next steps to clients.
• Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models.
• Audit deliverables ensuring accuracy by critically examining the data and reports against requirements.
• Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices.
• Actively work on audience targeting insights, optimize campaigns and improve comm governance.

Technical and Functional Skills:

• Must Have
  • BS/BA degree or equivalent professional experience required Degree with Minimum 10+ years of professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization.
  • Experience inData Extraction tools, Advanced Excel, CRM Analytics, Campaign Marketing, and Analytics knowledge Campaign Analytics.
  • Strong in numerical and analytical skills.
  • Strong in Advanced Excel (prior experience with Google sheets is an added plus)
  • Strong analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data.
  • Comfortable working autonomously with broad guidelines.
  • Passion for data and analytics for marketing and eagerness to learn.
  • Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English.
  • Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables.
  • Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches.
  • Manage regular reporting and ad-hoc data extract from other departments.
  • Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing.
  • Experience with Google sheet/Excel.
• Good To Have
  • Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in database marketing and CRM.
  • Working knowledge in data visualization tools (Tableau, QlikView, etc.).
  • Working knowledge of analytical/statistical techniques.
  • Experience in Hadoop environment Hive, Presto is a plus.
  • Experience in Python/R.
  • Previous consulting experience is a definite plus.