Associate Process Manager

The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors.

Associate Process Manager Roles & responsibilities:

• Responsible for designing, creating, executing and testing Email / SMS Campaigns.
• Build and Designed Multi Channel Complex Campaigns (Email, Push Notifications etc.) from business requirement to execution
• Create Data Schemas, Personalization Blocks, Lists, Typologies, Predefined Filters, Templates, Seed Addresses, Package Management, Access Management
• Ability to work on:
  • Import Manager, Web Services, APIs, SOAP methods
  • Offers, Triggers (based on integration of Adobe Analytics and Campaign)
  • Automated Workflow and Delivery monitoring using JavaScript.
  • Worked on A/B Tests, Deliveries (Recurring, Continuous, One-Time etc.), Workflows, Data Extraction, Data Enrichment, Query, Split activity, Union.
  • Worked on debugging of HTML Content
• Daily hands on campaign execution (segmentation, list pulls, flow creation) using Adobe Campaign marketing automation platform
• Able to independently handle campaigns such as Marketing, Automated, Triggered and Transactional
• Creating campaign performance reports on a weekly/monthly basis using data from Adobe Campaign.
• Create detailed documentation & process flows to capture ongoing projects

Technical & Functional Skills:

• Bachelors Degree with at least 4+ years of hands on experience in managing campaign management, email development, campaign operations and marketing automation.
• Excellent knowledge and minimum of 2 years of experience on Adobe Campaign Marketing Automation platform. Certification is added plus.
• Should have hands on experience in all Adobe Campaign and Message Center Modules.
• Should be well versed with Email Marketing concepts & best practices.
• Good understanding of APIs, Transactional templates, Event triggered emails, message center module and JavaScript
• Strong interpretation and communication skills, i.e., being able to interface with Manager- to VP-level stakeholders and potentially explain analyses/deliverables to a less-technically or analytically-minded audience.