Web and Social Media Officer

Job Summary:

The Web and Social Media Officer is responsible for managing the companys online presence by maintaining its website, and social media content, and ensuring alignment with overall strategies. This role involves a combination of content creation, technical expertise, and strategic planning to effectively communicate the organization’s brand and engage with target audiences.

Key Responsibilities:

1. Website Management:

• Update and maintain the website’s content, ensuring accuracy, relevance, and alignment with the company’s branding and messaging.
• Work on website optimization for speed, SEO, and user experience.
• Monitor and analyze website performance using tools like Google Analytics to inform strategy.
• Coordinate with developers or IT support for advanced technical solutions.

2. Social Media Management:

• Develop and implement a social media strategy that aligns with organizational goals.
• Create and schedule engaging and innovative content across social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Track social media performance metrics (engagement, impressions, followers) and provide regular reports with actionable insights.
• Run and optimize social media campaigns for maximum reach and engagement.

3. Content Creation:

• Develop high-quality written, visual, and multimedia content for both the website and social media platforms.
• Write blog posts, news updates, and other website articles to engage audiences and improve SEO rankings.

4. Analytics and Reporting:

• Track and analyze web traffic, social media metrics, and user engagement trends.
• Use insights to refine strategies and optimize campaigns for better performance.

5. Brand Monitoring and Trend Awareness:

• Stay up to date with digital trends, platform updates, and industry best practices.
• Monitor competitor activity and adjust strategies to maintain a competitive edge.

Skills and Qualifications:

Technical Skills:

• Proficiency in website management systems (e.g., WordPress).
• Knowledge of social media management platforms (e.g., Instagram, Twitter, Facebook).
• Basic graphic design skills (e.g., Canva, Adobe Photoshop).
• Basic understanding of HTML and other web technologies.

Creative Skills:

• Excellent writing, editing, and storytelling ability.
• Strong visual design sense for creating engaging content.

Soft Skills:

• Ability to multi-task.
• Creativity and adaptability to emerging trends.
• Analytical mindset with problem-solving skills.
• Excellent communication and interpersonal skills.

Education and Experience:

• Bachelor’s degree in marketing, communications, digital media, or a related field.
• 5-8 years of experience in web management and social media roles.
• Proven experience in content creation, and web management.

Key Deliverables:

• A well-maintained, high-performing website that reflects the brand identity.
• Engaging social media profiles that increase audience reach and engagement.
• Periodic updates on web and social media with recommendations for improvement.