Social Media Executive

Candidate should have strong social media experience paid and organic marketing experience (Google ads are our least priority).

Should have managed multiple social media account (paid marketing) at a time.

Should have managed social media campaigns in the range 5-10 Lacs min.

Should have intrinsic knowledge of the inner working of the social media marketing tools and their settings (native, organic and paid).

Should be well versed in generating reports for the campaigns handled.

Having exquisite knowledge of the KB of the social media platforms would be a plus.

• Well versed with-Facebook adverts paid promotions on different social media platforms, SMO, Social media ad creation and promotion and google adverts.
• Effectively manage all social media accounts and implement social media solutions for allocated clients (posting updates, creatives, responses and everything related to it).
• Respond and react to changes within social networks, changes in functionality, methods of engagement etc.
• Regularly track the performance of posts and derive insights to propose future strategy for all accounts and present the same.
• Monitor and present relevant data, trends, successes, exceptions etc.
• Improve SEO ranking using social media, writing blogs (multiple platforms), community forum engagement, connecting with bloggers, Google Analytics.
• Ensure all activity supports wider online objectives including best practice backlink building, keyword utilisation etc.
• Handling the Ads run for brands as per the budgets allocated by the client.
• Demonstrate ROI on all digital marketing efforts for enhancing client partnerships requirements.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Experience in optimising landing pages and user funnels.
• Solid knowledge of social media paid marketing and optimization.
• Experience in setting up and optimising Facebook, Twitter, LinkedIn, Bing etc. campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate interested candidates.