Senior Marketing Manager

Key Responsibilities:

• Strategic Planning & Execution:

Develop and implement comprehensive marketing strategies and campaigns to support business objectives, brand positioning, and product offerings across digital and offline channels. ● Brand Management:

Oversee the company's brand strategy, ensuring consistency and strengthening its position in the market. Manage corporate identity and all branded materials.

• Lead Generation & Customer Acquisition:

Design and implement lead generation campaigns, working to increase conversion rates, develop targeted messaging, and generate qualified leads for the sales team.

• Content Marketing:

Oversee the development of high-quality content including blogs, whitepapers, case studies, videos, social media posts, and website copy to drive engagement and conversion.

• Digital Marketing Management:

Manage all aspects of digital marketing, including SEO, SEM, email marketing, social media campaigns, and online advertising. Analyze data and optimize campaigns to maximize ROI.

• Market Research & Analytics:

Conduct market research to identify new opportunities and monitor industry trends. Provide insights on competitive activity, customer needs, and potential market gaps.

• Cross-functional Collaboration:

Work closely with product, sales, and customer success teams to ensure marketing efforts align with

customer needs and market demands.

• Team Leadership & Development:

Lead, mentor, and develop the marketing team. Foster a collaborative and high-performance culture to drive results.

• Budget Management:

Manage the marketing budget, ensuring cost-effective allocation of resources to achieve the highest impact.

• Performance Reporting:

Track key marketing metrics, analyze campaign performance, and provide actionable insights to the leadership team. Use data-driven decision-making to optimize marketing strategies.

Skills & Qualifications:

• Education:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA or relevant advanced degree is a plus.

• Experience:

At least 7 years of experience in marketing, with a focus on B2B technology or cloud services. Previous experience managing a team and driving cross-channel marketing strategies is essential. ● Expertise:

Strong understanding of digital marketing tools, analytics, and platforms (Google Analytics, SEM, SEO, Email Marketing, etc.). Experience with marketing automation tools and CRM systems. ● Leadership:

Proven ability to lead and motivate a team, collaborate with various departments, and manage external vendors and agencies.

• Communication:

Excellent verbal and written communication skills. Ability to craft compelling narratives and present data-driven insights effectively to stakeholders at all levels.

• Analytical Skills:

Strong analytical and problem-solving abilities, with a data-driven approach to campaign management and decision-making.

• Creative Thinking:

Ability to think outside the box, develop innovative marketing strategies, and adapt to changing market conditions.