Zydus Wellness - Brand Manager (4-7 yrs)

About Zydus Wellness:

Zydus Wellness is the consumer arm of Zydus group, the Pharma giant, established as Cadila Laboratories in 1952. We have been contributing to the health of Indians since 1988 with a strong portfolio of brands like Sugar Free, Nutralite, Everyuth, Complan, Glucon-D, Nycil and Sampriti.

In the sugar substitute market, Sugar Free is a market leader with 94% market share and targets health and fitness seekers apart from diabetics. Sugar Free is available in pellet, powder and liquid formats.

Launched in 1951, Nycil is the number one prickly heat powder and market leader in the prickly heat and cooling powder category in India. The brand has been clinically proven to show results in 3 days. Nutralite is a market leader in the Table Spread category, appealing to consumers looking for healthier alternatives to normal butter. It is cholesterol free, does not contain any hydrogenated fats and is also trans-fat free.

In the skincare segment, Everyuth Naturals occupies the unique distinction of being a skincare brand from a healthcare and wellness company. Enriched with the goodness of natural ingredients and powered with Nano actives, Everyuth enjoys market leadership in skincare segments like face masks and scrubs and has a strong position in the face wash segment as well.

Complan, a household brand in the health food drink category, introduced in India in 1964 as a milk based health food drink. Today Complan is considered to be one of the strongest brands associated with nutrition and health benefits with a high spontaneous recall of nearly 90% in India. Complan has the highest protein content in the MFD category and ranked 4th most trusted brand in the hot beverages category.

Glucon-D launched in 1933, is the market leader in the energy drinks segment. Rated most trusted brand in Health and personal care. Glucon-D is a pseudo name for the glucose drink category.

Company Website - https://www.zyduswellness.in/

Job Title: Brand Manager

Functional Reporting: Senior Brand Manager

Location: Ahmedabad

Administrative Reporting: Senior Brand Manager

Role Purpose:

The role serves the purpose of managing & improving the performance of the assigned brand by:

a. Planning & driving execution of annual & interim projects for the brand

b. Aiding on conceptualization & set up of a product pipeline for future (NPD)

Areas/Key Accountabilities/ Responsibilities

Key Deliverables:

For the assigned brand:

- Net Revenue

- Value Market Share

- Gross Contribution Target

- NPD Pipeline / Stage Gate Milestones

- Brand Health Indicators

Key Activities:

- Ideate & contribute in drawing the roadmap for the Brand in the short term (1-2 Years)

- Discover new / changing insights by working with the CMI Team & Agency to understand evolving

consumer needs

- Ideate & contribute to planning of on going projects, initiatives (NPD, Launch, Re-positioning etc.)

- Co-ordinate with Market research agencies, Ad agencies and internal functions on execution of project plan

- Drive on ground execution with Sales function & track success parameters.

- Track Brand Health regularly & highlight information of relevance to upcoming / future work on the brand

- Aid Category Head in the preparation of the Annual budget

- Lead & contribute to streamlining & improving internal processes, routines basis industry Best Practices, developments in the field of Consumer Marketing

Key Interactions:

Internal: Sales, Planning

Nature:

- On alignment of monthly / quarterly / annual plans for the brand

- Time to time driving of back end actions basis business plan

- Coordination for planned production / changes / additional business ask & its timely delivery

- Approvals & payments to direct vendors

External: Creative / Ad agencies, Media Agency

Nature:

- Relationship Management

- Coordination / Influence / Negotiation

Key Dimensions:

Financial Dimensions: Brand Size

Team Direct Reports: NA

Others: Brand P&L

Educational Qualifications: PG Degree in General / Marketing Management

Skills & Technical Competencies:

- Knowledge & understanding of relevant business indicators, category & industry

- Understanding of Marketing Communication basics