Dynamic Education Consultants - Growth Marketer - Lead Generation (3-7 yrs)

Location: Ahmedabad, Gujarat (Onsite)

Job Type: Full-Time

Department: Marketing

About Us:

Dynamic Education Consultants, established in 2017, is a leading visa consultancy based in Ahmedabad. We specialize in providing transparent and efficient visa services for students aspiring to study abroad in the UK, Canada, USA, Australia, New Zealand, and Europe. Our mission is to guide students with personalized counseling, IELTS preparation, and post-departure assistance, ensuring a seamless journey from application to arrival. We are committed to being the top visa consultant in Ahmedabad and PAN India, dedicated to turning students' dreams into reality.

Position Overview :

We are seeking a Lead Generation Specialist to join our onsite team. This role is specifically aimed at candidates with experience in the Adtech and Edtech industries. You will be responsible for generating high-quality leads through various digital channels, driving data-driven strategies to attract and engage potential clients, and staying informed about industry trends. The ideal candidate will possess a strong analytical mindset, excellent communication skills, and a passion for achieving results.

Key Responsibilities:

- Lead Generation Strategy : Design and implement effective lead generation strategies across digital platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and others.

- Data Analysis : Utilize analytics tools to track and measure lead generation metrics such as conversion rates, cost per lead (CPL), and overall campaign effectiveness.

- Campaign Optimization: Monitor and analyze lead generation campaigns to identify trends, opportunities, and areas for improvement, adjusting tactics to maximize results.

- Market Research: Conduct thorough market research to identify potential audiences, develop buyer personas, and understand competitive positioning.

- A/B Testing & Experimentation: Execute A/B tests and other experimentation methods to enhance lead generation strategies and improve conversion rates.

- Reporting & Insights: Generate comprehensive reports detailing key metrics and insights, providing actionable recommendations to internal stakeholders.

- Budget Management: Assist in managing and allocating the marketing budget effectively to optimize lead generation efforts and ensure a strong ROI.

- Industry Awareness: Stay updated with the latest trends and best practices in lead generation and digital marketing, applying this knowledge to maintain a competitive edge.

Qualifications:

Education: Bachelor's degree in Marketing, Business, Data Analytics, or a related field.

Experience: Proven experience in lead generation and digital marketing campaigns, specifically in the Adtech or Edtech sectors.

Skills:

- Proficiency in digital advertising platforms like Google Ads, Facebook Ads, and LinkedIn Ads.

- Strong analytical skills and familiarity with analytics tools to monitor performance metrics.

- Experience with A/B testing and data-driven decision-making.

- Ability to manage budgets efficiently and effectively.

- Excellent communication and presentation skills, with the capacity to translate data insights into actionable strategies.

- Knowledge of current trends and best practices in lead generation and digital marketing.

Why Join Us ?

Innovative Environment : Be part of a company that values creativity, innovation, and data-driven decision-making.

Career Growth: We offer ample opportunities for professional development and career advancement.

Dynamic Team: Join a collaborative team of skilled marketing professionals in a high-energy onsite work environment.

Competitive Compensation : Enjoy a competitive salary and comprehensive benefits package.