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19 Drishta Inc Jobs
Executive - Digital Marketing
Drishta Inc
posted 8hr ago
Job Role Insights
Key skills for the job
Job Description
Job Purpose
To manage and optimize paid digital marketing campaigns with a focus on performance marketing for
various verticals under Group Drishti. Drive sales, customer acquisition, lead generation, and ROI
through paid channels like Google Ads, Facebook Ads, and other PPC platforms for various courses.
Primary Job Responsibilities
Paid Campaign Management: Plan, create, and manage paid advertising campaigns on Google Ads,
Facebook, Instagram, Binge, and other digital platforms to drive traffic, leads, and conversions.
Performance Marketing: Develop and execute performance-driven strategies that are focused on
maximizing return on ad spend (ROAS) and minimizing customer acquisition costs (CAC).
Digital Ads Optimization: Continuously monitor and optimize pay-per-click (PPC) campaigns to improve
cost per click (CPC), click-through rates (CTR), and conversion rates. Adjust targeting, bidding, and
creative strategies for better results.
Display Advertising: Execute and optimize display advertising campaigns through Google Display
Network (GDN) and other relevant platforms to increase brand visibility and lead generation.
Retargeting & Remarketing: Implement remarketing strategies to re-engage users who have interacted
with the brand but did not convert. Use dynamic ads and personalized messaging to increase the
chances of conversion.
Budget Management: Monitor and allocate budgets effectively across different campaigns and
platforms. Track daily spending and ensure it aligns with business goals while maximizing ROI.
Campaign Performance Tracking & Reporting: Use analytics tools (e.g., Google Analytics, Facebook Ads
Manager, Google Ads manger) to track campaign performance. Provide regular reports and insights on
key performance indicators (KPIs) such as cost per acquisition (CPA), conversion rate, and ROAS.
Collaboration: Work closely with creative and content teams to ensure ad copy and visuals align with
performance marketing strategies. Coordinate with sales teams to align lead generation efforts.
Major KRAs
Improve ROAS and reduce CAC through effective paid marketing campaigns.
Achieve lead generation and conversion goals through strategic ad spend.
Optimize and manage budgets for high-impact campaigns across different platforms.
Ensure timely execution and continuous improvement and optimisation of paid campaign.
Specific Knowledge & Skills
Bachelor s/Masters degree or a relevant degree in digital marketing.
Solid organizational skills including attention to detail and multi-tasking skills
Strong written & and verbal communication skills to convey ideas, expectations, and information
to the team & and stakeholders.
Excellent time management skills to prioritize tasks effectively & and to ensure that the
deadlines are met.
Strong data analysis and knowledge of Microsoft Office
Behavioral: Leadership, Understanding of consumers, Problem-solving skills, Creativity and
innovation, Managing multiple priorities and Analytical skills
Employment Type: Full Time, Permanent
Read full job description What people at Drishta Inc are saying
Digital Marketing Executive salary at Drishta Inc
reported by
4
employees
₹1.9
L/yr - ₹3
L/yr
19%
less
than the average Digital Marketing Executive Salary in India
View more details
What Drishta Inc employees are saying about work life
based on 2 employees
Day Shift
Drishta Inc Benefits
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