Ditto - Manager - Performance Marketing (5-10 yrs)

What's Ditto?

- At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions.

- From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience.

- We pioneered the industry-first "No-spam" policy, underscoring our commitment to user-centric solutions. Over the past three years, we've successfully assisted over 300,000 users with personalised insurance advice.

- Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500,000 and we are backed by India's largest stock-broker Zerodha

Who's backing us?

We are funded by Zerodha- India's largest stockbroker

What do we do at Ditto?

- At Ditto, we're not just changing the game; we're creating a whole new playbook for insurance marketing in India. And in a bid to do that, Ditto has steered clear from the traditional ways of marketing insurance.

- We have grown through a heavy focus on educational content, seamless influencer & brand integrations, and word-of-mouth marketing.

- Now, we're looking to build a strong performance marketing division. The objective of this division would be to bring high-quality leads for Ditto & maximize ROI, aligned with our services (hotline & chat support) & business divisions (health insurance & term insurance).

- We're looking to extensively scale performance marketing with an adept, experienced performance marketing manager.

- This role is ideal for someone who wants to build & lead the whole performance marketing initiative - from getting their hands dirty with campaign set-ups, to recruiting & managing a performance marketing team.

Core responsibilities:

- Develop and execute a comprehensive performance marketing strategy aligned with overall business objectives

- Identify and utilize the most effective paid marketing channels, including search, social, display, and email

- Conduct market research and analyze campaign data to continuously optimize targeting, messaging, and budgets

- Collaborate with advisory teams to improve lead quality and ensure a seamless customer - journey

- Build, manage and oversee a team of performance marketing specialists

- Track and report on key performance indicators (KPIs) to measure campaign success and ROI

- Stay up-to-date on the latest digital marketing trends and technologies

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field

- 5+ years of experience in performance marketing, with a demonstrated track record of success

- Strong understanding of digital marketing channels, including SEM, social media advertising, display advertising, and email marketing

- Expertise in data analysis and campaign optimization using analytics tools like Google Analytics

- Proven ability to develop and implement performance marketing strategies that drive lead generation, increase conversions, and maximize ROI

- Excellent communication and presentation skills

- Ability to work independently and as part of a team

Perks:

- Comprehensive Health Insurance

- Compensation as per Industry standard

Our Interview Process:

- We would like to help you minimize your time and efforts.

- There are 4 rounds & we will be working towards completing all the rounds within a maximum of 1-2 week's time.

Please find the schedule here:

1. HR Introductory Call

2. Task 1

3. Case Study Round

4. Interaction Round

5. Final Managerial Round

This is an in-office role. Our address is: 175/176 Billekahalli, BG Road, Bengaluru, Karnataka 560076