RateGain - Director/Senior Director - Product Management - AdTech (10-15 yrs)

About RateGain

RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.

RateGain today is one of the world's largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business. Founded in 2004 and headquartered in India, today RateGain works with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 4 of the Top 5 Airlines, and all the top car rentals, including 16 Global Fortune 500 companies in unlocking new revenue every day.

Product Overview

UNO is an AI-driven revenue maximization platform that delivers a unified and interoperable experience, helping teams optimize their operations and enhance customer satisfaction. By leveraging advanced AI technologies, UNO provides actionable insights, streamlines processes, and identifies new revenue opportunities, enabling businesses to maximize revenue and improve customer engagement efficiently.

Demand Booster:

Demand Booster is an advanced MarTech solution within the UNO platform designed to enhance demand generation and revenue optimization for travel and hospitality businesses. It leverages data analytics, AI-driven insights, and targeted marketing strategies to attract more customers, increase occupancy rates, and drive higher revenue. Key features include dynamic pricing optimization, targeted marketing campaigns, demand forecasting, channel optimization, promotional campaign management, and real-time analytics.

Exploring the role

We are seeking a dynamic and experienced Senior Director of Product for Demand Booster to lead the development and growth of our demand generation solutions. The ideal candidate will have a proven track record in product management, particularly with a focus on building marketing technology or MarTech products. The candidate should possess a deep understanding of demand optimization strategies, customer segmentation, programmatic advertising, and omnichannel marketing. Mush have a proven ability to craft and execute demand generation strategies that enhance product visibility and attract high-quality traffic. Adept at leveraging datadriven marketing techniques to optimize the product's customer acquisition funnel and boost lead generation across digital channels.

Job responsibility:

- Define and communicate the strategic vision and roadmap aligning with business goals.

- Identify market opportunities, customer needs, and competitive dynamics for product differentiation, particularly in the marketing technology space.

- Oversee the entire product lifecycle, from concept to launch and ongoing optimization.

- Collaborate with cross-functional teams, including engineering, data science, marketing, and sales, to deliver integrated solutions.

- Leverage data analytics and market research to inform product decisions, validate hypotheses, and enhance features.

- Monitor KPIs and performance metrics to measure success and drive continuous improvement.

- Engage with customers and stakeholders to gather feedback, understand their needs, and exceed product expectations.

- Implement strategies to enhance customer engagement and satisfaction through seamless technology integrations..

- Develop & execute go-to-market strategies, including positioning, messaging, launch plans etc.

- Conduct competitive analysis to identify market trends, threats, and opportunities in the technology space.

- Develop and maintain a detailed product roadmap, prioritizing features based on business impact and customer value.

- Ensure timely delivery of product milestones, managing trade-offs between scope, resources, and timelines.

Key KPIs:

- Directly contribute to the increase of traffic growth rate.

- Drive significant growth in traffic rates.

- Enhance the conversion success rate.

- Optimize and reduce Customer Acquisition Cost (CAC).

- Develop clear differentiators in the AdTech/MarTech product to improve clients' Return on Ad Spend (ROAS).

Education & Work Experience

- 10+ years of Product Management experience within Adtech/Martech industry.

- Bachelor's or Master's degree in, Computer Science, Engineering, or a related field.

- Hands-on experience with Agile methodologies and software development processes.

- Expertise in A/B testing and data analytics, with a focus on leveraging AI for decision-making.

Knowledge:

- Proven track record of building and scaling Martech products for global audience

- Knowledge of digital marketing strategies, including SEO, traffic optimization for online platforms.

- Experience in developing and implementing demand generation strategies to increase product visibility and drive high-quality traffic.

- Demonstrated ability to drive product innovation and deliver solutions that meet market and customer needs.

Skills:

- Ability to define product vision and requirement prioritization.

- Strong communication & analytical skills to drive successful project delivery, product performance.

- To have the overall business goals perspective while building and prioritizing roadmap

- To work with cross-functional teams & use data insights to improve product features & customer experience.

Attitude:

- Strategic thinker with a customer-centric approach to product development.

- Innovative mindset, constantly seeking ways to improve products and processes.

- Ability to work in a fast-paced, dynamic environment, managing multiple priorities effectively