Seo Expert

Role & responsibilities

Conduct comprehensive site auditing and proactively identify on-page and technical SEO opportunities.

Document recommended solutions and work with development team to advise on implementation

Manage and review link structuring, canonicalization, schema markup, cannibalization and core-vital elements

Monitor crawl/indexation and uncover and troubleshoot any issues that arise

Develop optimization strategies that increase the company's search engine results rankings

Experience with SEO industry programs, such as Google Analytics

Research SEO keywords to use throughout the company's website and marketing materials

Set measurable goals that demonstrate improvement in marketing efforts

Monitor daily performance metrics to understand SEO strategy performance

Backlink building techniques

Efficiently communicate with other marketing professionals to align goals

Collaborate with others within the Product/Marketing department to manage SEO strategy

Update content and website links for maximum optimization and search engine rankings

Understanding of search engine algorithms and ranking methods

Knowledge of keyword research and keyword tracking tools

Familiar with tools such as Google keyword planner, Webmaster, Google Analytics, etc.

Comfortable analyzing high volumes of data on a daily basis

Able to complete competitive analysis of other companies within the industry

Technical SEO experience (Website architecture, 301 redirects, Robots.txt best practices, Sitemaps, etc)

Knowledge of HTML semantics and image optimisation techniques

Understanding of DOM and Server Side/Browser (Client) Rendering

HTML, CSS, JS knowledge

Experience with Core-vitals

Experience with Rich Text, Schema JSON, XML, Open Graph Tags

Strong experience with Google Tag Manager, Analytics, and Search Console, such as setting up event tracking, filters, and segmenting data

Understanding of Web Crawlers, Social Engine Bots, etc

Good Writing & Speaking skills

Understanding of Mobile Responsive Design Practices, Breakpoints

Ability to analyse & adopt local and international trends for building general & localised SEO strategies for the company.

Set measurable goals that demonstrate improvement in marketing efforts

Role: SEM / PPC Specialist

Industry Type: Advertising & Marketing (Digital Marketing)

Department: Marketing & Communication

Employment Type: Full-Time, Permanent

Role Category: Digital Marketing