Senior Manager - Marketing - Real Estate (12-15 yrs)

- We are seeking a highly experienced Senior Marketing Manager to join a leading real estate company.

- The role involves driving brand management and crafting marketing strategies for premium and luxury brands within the real estate sector.

- This is a full-time, permanent position offering an exciting opportunity to work with premium brands and deliver impactful marketing campaigns.

Roles and Responsibilities:

- Develop and execute marketing strategies for real estate projects, ensuring alignment with brand positioning and objectives.

- Identify target audiences and design marketing plans for different channels and customer segments.

- Lead end-to-end execution of marketing programs, leveraging internal teams and fostering collaboration.

- Analyze consumer insights, market trends, and marketing best practices to create impactful strategies.

- Create and manage analytics reporting across platforms to inform future campaigns and strategies.

- Collaborate with performance marketing, email marketing, and web teams to refine lead-nurturing tactics.

- Guide creative direction for advertising and public communications, including print, digital, and video assets.

- Conceptualize multichannel campaigns ensuring cohesive messaging across all touchpoints.

- Manage marketing budgets, participate in events, and support sales with effective communication strategies.

- Monitor the effectiveness of marketing initiatives and optimize campaigns based on performance metrics.

Skills and Qualifications Required:

- Experience: 12-15 years in marketing, with expertise in the real estate industry, premium brands, or luxury brand marketing.

- Proven success in developing and executing marketing plans and campaigns.

- Excellent written and verbal communication skills.

- Strong project management and decision-making abilities.

- Metrics-driven mindset with a keen eye for creativity.

- Proficiency in marketing automation and CRM tools.

- Ability to gather and analyze customer insights to optimize marketing efforts.

Preferred Qualifications:

- Graduate/Post graduation in any discipline.

- MBA will be preferred.