Add office photos
All Filters
92 Diageo Jobs
Manager - Content, Influencer & Advocacy
Diageo
posted 28d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Job Description :
TYPICAL ROLE REQUIREMENTS
Culture
- Ownership of the culture strategy for the brands via the relevant passion points and teaming up with the right partners spanning OTT, creators/celebs/influencers, events and experientials.
- Work on strategies to drive engagement & reach with partnerships. Showcase culture expertise & knowledge to build topicality & virality in organic content.
- Leads planning & creation for key campaigns & collaborations to engage with target consumers and to build brand imagery.
- Unlock opportunities with different content platforms to explore brand integration opportunities that help build purpose and a competitive advantage for the business.
- Create multi-format communication across brands, driving higher-than-benchmark engagement at cost efficiency.
- Continue to add to the culture network and ecosystem for Diageo; bringing outside-in thinking, leveraging relationships with content creators, influencers, publishing platforms, Bollywood and regional cinema networks, sports, music as well as art channels.
Brand PR/Earned media/Organic content
- Work closely with the brand teams to develop quarterly advocacy strategies. Be the SPOC for brands-related media and communication engagement.
- Build visibility for the marketing leadership team and establish them as key opinion leaders.
- Strategically leverage partnerships and advocacy channels for building content.
- Execute crisis communication modules to handle brand reputation risk in challenged scenarios.
Influencer strategy
- Strategise and execute a high ROI influencer strategy that aligns with the brands platforms.
- Ensure that the campaigns help build brands voice in culture.
Purposeful commitments
- Help further organization s global agenda of building brands with purpose through: Responsible drinking, Inclusion and diversity, Sustainability.
People and organisation
- Be compliant with self-service platforms related to learning, communication, compliance etc.
- Maintain the product training/ awareness initiatives planned for stakeholders.
Planning and compliance
- Be willing to learn about the alco-bev ecosystem and the laws around it.
- Ensure adherence to regulatory body compliances on product first communication to ensure effective compliance.
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Content Manager roles with real interview advice
People are getting interviews at Diageo through
People are getting interviews through
(based on 47 Diageo interviews)
Job Portal
Referral
Company Website
Campus Placement
Walkin
47%
11%
9%
6%
6%
21% candidates got the interview through other sources.
High
Confidence
?
High Confidence means the data is based on a large number of responses received from the candidates.
What people at Diageo are saying
What Diageo employees are saying about work life
based on 838 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Diageo Benefits
Health Insurance 
Work From Home 
Job Training 
Soft Skill Training 
Free Transport 
Compare Diageo with
Pernod Ricard
Compare
United Breweries
Compare
Radico Khaitan
Compare
Allied Blenders & Distillers
Compare
AB InBev India
Compare
Bacardi
Compare
Carlsberg
Compare
Molsoncoors India
Compare
William Grant & Sons
Compare
Brown Forman
Compare
Varun Beverages
Compare
Hindustan Coca Cola Beverages
Compare
Parle Agro
Compare
Bisleri
Compare
Coca-Cola Company
Compare
SLMG Beverages
Compare
United Spirits
Compare
Bira 91
Compare
Bengal Beverages
Compare
Wagh Bakri Tea Group
Compare
Similar Jobs for you
Diageo Bangalore / Bengaluru Office Location
Bengaluru Office
Karle SEZ, 100 Feet Kempapura Main Road, Opp Nagavara Lake, Nagavara, DadaMastan Layout, Manayata Tech Park, Nagavara, Bengaluru, Karnataka 560045, India
Bengaluru
View on map
Share an Interview