Assistant Manager -State Customer Marketing Executive

Job Title - Assistant Manager -State Customer Marketing Executive

About us

With over 200 brands sold in nearly 180 countries, we re the world s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world s most loved brands. We craft amazing connections with people around the world to celebrate our brands legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you ll be celebrated and supported in our inclusive culture.

Role Responsibilities:

• Requirements of the role Extensive travelling across to the outlets
  Visiting the different markets, visiting outlets during activations
  Engaging consumers and customers at the outlets
  Ability to multitask and deal with complex challenges
  Constantly scouting for new opportunities

Outlet management

Conduct market recee with Sales team to evaluate and finalize the outlets
Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar
Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc
Collate and update TSEs & TLs monthly Scores in online & offline Portal
Prepare and supervise contracts for rental outlets and get their approval through the legal team
Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team
Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments

• Brand communication and visibility

Help SCMM develop brand communication options at various channels as per brand imperatives
Co-ordinate with vendors to oversee execution of signage in the state.
Execute agrees visibility strategy and track and monitor visibility execution
Responsible for the choice of outlets for implementation along with the Sales team.
Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.

• Budget

Coordinate with the manpower agency for various activities eg. claim settlement etc.
Ensure accurate spend of budgets at the state level.

• Analytics

Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan

• Train promoters for optimum performance

Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing
Induct and train the promoters as per incentive schemes
Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.

• Qualification: MBA in Sales and Marketing

Experience: 2-4 years experience in FMCG / Alco-Bev sales

Knowledge & skills: Planning, execution and review.
Analytical & reasoning skills; data analytics
Communication & negotiation skills
Collaboration skills
ROI Orientation
Vendor Management
Training promoters in outlets
Creativity

Flexible Working Statement:

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you re supported from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you ll be welcomed and celebrated for who you are just by being you. You ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspiredThen this may be the opportunity for you.

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