Assistant Manager - Luxury Customer Marketing

Context/Scope:

The role shall be based within the Luxury Marketing team under North RPC to undertake the Luxury Category s regional national customer marketing initiates aimed to deliver the strategic imperatives for growth of the Vol. Share incremental NSV for the retained portfolio.

Purpose of Position

The Purpose of the role is to drive all luxury portfolio related interventions and executions at the cluster level by implementing the aligned growth lever activities with the objective to drive sales through various marketing interventions like consumer facing activations, brand visibility and events leading to business delivery and building the brands in the process across all channels.

Decision Making Authority

Decision Expected

Recommendations Expected

The Decision-making scope shall include -

1. ME reporting for all activations executed

2. Brand Promotion Calander management

3. Agency partners coordination and managing on-ground workstream

1. Agency selection for ensuring workstream is properly aligned

2. Outlet selections and brand fitment across activations

3. Channels segmentation based on strategy for the cluster portfolio

Financial Accountability (Budget/Revenue)

The role is responsible to aid the delivery of the Vol. NSV growth of luxury portfolio in a team contributor capacity in alignment with the commercial Sales Team to drive cluster Revenue targets.

The role will have a say towards ensuring the right way of implantation of the budgets devoted to each brand and work along with all the regional stakeholders to align key metrics of driving the growth drivers selected against each brand in the luxury portfolio. Basis the TTL spends, the profile will also be directly responsible for capturing a robust ME to gauge ROI.

Market / Function Complexity

Haryana Rajasthan Cluster Responsibility for Luxury portfolio across channels including deployment of New Brands added in the market.

Strategical Accountability

The Strategic accountability is limited to executing out the plans towards building the most efficient Commercial Business plans in line with the organisation s financial year s strategy/ mission. Ensure adherence towards execution, leading to risk-opportunity analysis, business plan development and smooth partnering with on ground execution teams to drive best in class ROI.

Leadership Responsibilities

Key Internal Stakeholders influencing the Role - Regional Cust. Marketing Teams, Sales Commercial Teams, HO Brand Teams

External Stakeholders - Creative Agencies

Top 3-5 Accountabilities

Area (time spent: total = 100%)

Level (Full, Partial,

Supportive)

Key Accountabilities

30% Full

Budgeting Adherence

Business Performance tracking evaluation

Insights over the on-going Campaigns

40% Full

On - Ground Connects

Market Visits

Stakeholder Relationship Management

On ground Emerging consumer trends assessment for planning

30% Full

Business Performance Reports presentations to leadership

ME Evaluation

Qualifications and Experience Required

Master In Business Administration

At least 3 years of Work Experience across Brand/Trade Marketing/GTM understanding. Prior FMCG/Alcobev experience is desirable.

Master In Business Administration

At least 3 years of Work Experience across Brand/Trade Marketing/GTM understanding. Prior FMCG/Alcobev experience is desirable.

Succession Plan Opportunities

Key Account Manager/ Brand Manager

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo s purpose of celebrating life every day everywhere . This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.