T&T - Customer - SEM - Consultant

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Your work profile

SEM Consultant (Specializing in Google Display, DV360, Meta, Pinterest, TikTok, YouTube)

Location: Gurgaon & Bangalore
Experience: 3-8 years (Con/Sr.Con)
Minimum Qualifications: Graduate/Postgraduate

About the Job:

We are seeking a skilled SEM Consultant with a strong focus on campaign management and execution across platforms such as Google Display, DV360, Meta (Facebook & Instagram), Pinterest, TikTok, and YouTube. The ideal candidate will have a passion for digital marketing, a results-driven mindset, and expertise in managing complex campaigns.

Responsibilities:

• Campaign Execution: Set up, manage, and optimize campaigns across Google Display, DV360, Meta, Pinterest, TikTok, and YouTube.
• Targeting & Placements: Implement advanced targeting strategies, manage ad placements, and refine audience segmentation to drive campaign effectiveness.
• Data Analysis & Reporting: Monitor campaign performance, analyze key metrics (CTR, ROAS, CPA, etc.), and provide actionable insights for optimization.
• Testing & Optimization: Conduct A/B testing for creatives, audiences, and placements to improve campaign outcomes.
• Trend Monitoring: Stay updated on platform updates, industry trends, and emerging technologies to implement innovative strategies.
• Collaboration: Partner with cross-functional teams to ensure alignment with overall marketing objectives and strategies.
• Performance Reporting: Prepare and present detailed performance reports, highlighting campaign insights and improvement areas.

Requirements:

• Experience:
  • 3 to 8 years of hands-on experience managing campaigns across Google Display, DV360, Meta, Pinterest, TikTok, and YouTube.
  • Proven expertise in handling multi-platform campaigns with a focus on programmatic and display advertising.
• Skills:
  • Strong analytical abilities to interpret campaign data and drive actionable insights.
  • Detail-oriented with the ability to manage multiple campaigns simultaneously.
  • Proficiency in tools like Google Ads, Meta Ads Manager, DV360, and TikTok Ads Manager.

• Soft Skills:
  • Excellent communication skills to collaborate with stakeholders and present reports.
  • Adaptability to new challenges and a proactive approach to learning.
• Work Hours: Comfortable with early shifts starting at 7:30 am to facilitate client discussions as required.

About the Project:

This is a project-based role with the potential for extension or transition into future projects based on performance and business needs.

Join us to be part of a team that thrives on innovation and data-driven strategies in the ever-evolving digital landscape!

Desired qualifications

• 3 to 8 years of hands-on experience in SEM, including campaign setup, management, and optimization.
• BE/B.Tech/MBA/MCA

Location and way of working

Base location: Delhi / Bangalore

This profile does not involve extensive travel for work.

Hybrid is our default way of working. Each domain has customised the hybrid approach to their unique needs.

Your role as a Consultant / Senior Consultant

We expect our people to embrace and live our purpose by challenging themselves to identify issues that are most important for our clients, our people, and for society.

In addition to living our purpose, Senior Executive across our organization must strive to be:

Inspiring - Leading with integrity to build inclusion and motivation

Committed to creating purpose - Creating a sense of vision and purpose

Agile - Achieving high-quality results through collaboration and Team unity

Skilled at building diverse capability - Developing diverse capabilities for the future

Persuasive / Influencing - Persuading and influencing stakeholders

Collaborating - Partnering to build new solutions

Delivering value - Showing commercial acumen

Committed to expanding business - Leveraging new business opportunities

Analytical Acumen - Leveraging data to recommend impactful approach and solutions through the power of analysis and visualization

Effective communication - Must be well abled to have well-structured and well-articulated conversations to achieve win-win possibilities

Engagement Management / Delivery Excellence - Effectively managing engagement(s) to ensure timely and proactive execution as well as course correction for

the success of engagement(s)

Managing change - Responding to changing environment with resilience

Managing Quality & Risk - Delivering high quality results and mitigating risks with utmost integrity and precision

Strategic Thinking & Problem Solving -