Channel Partner Manager

Job description:

Job Title: Channel Partner Manager

Position Overview:

As a Channel Partner specializing in lead generation, you will play a pivotal role in expanding our market reach and driving business growth. This position involves establishing and nurturing partnerships with key channels, identifying and qualifying leads, and collaboratively working with the sales team to convert opportunities into successful partnerships.

Responsibilities:

• Channel Identification and Recruitment:
• Identify and evaluate potential channel partners aligned with our target market and business objectives.
• Develop and maintain relationships with key stakeholders within partner organizations.
• Lead Generation:
• Implement strategies to generate high-quality leads through various channels, including digital marketing, events, and collaborations.
• Utilize market research and industry knowledge to identify new opportunities for lead generation.
• Qualification and Segmentation:
• Evaluate and qualify leads based on predefined criteria.
• Segment leads to ensure effective targeting and alignment with the company's value proposition.
• Collaboration with Sales Teams:
• Work closely with the sales team to understand customer needs and tailor lead generation strategies accordingly.
• Provide comprehensive information and insights on qualified leads to facilitate successful conversions.
• Performance Monitoring and Reporting:
• Implement tracking mechanisms to monitor the performance of lead generation activities.
• Generate regular reports on lead generation metrics and provide recommendations for optimization.

Qualifications:

• Proven experience in channel partner management, lead generation, or a related field.
• Strong understanding of the industry and market trends.
• Ability to analyze data and draw actionable insights.
• Results-oriented with a track record of meeting or exceeding lead generation targets.