Executive - Brand and Marketing

Role & responsibilities

Responsibilities

• Develop marketing strategies: Create and implement strategies to build brand awareness and connect with consumers
• Manage social media: Plan and monitor social media presence, identify trends, and create content for platforms like Facebook, Twitter, and Instagram
• Create marketing materials: Write and proofread marketing copy, design banners and videos, and create other marketing materials. Plan and coordinate events, photoshoots, and brand partnerships
• Organize events: Plan and attend events to improve the organization's reputation, Manage social media, campaigns, and collaborations, handling store branding, exhibitions, social media, digital marketing, atl, btl etc.
• Conduct market Research: Conduct market research to understand customer preferences and requirements
• Analyze marketing effectiveness: Evaluate the effectiveness of marketing initiatives, competitor strategies, and consumer behavior. Analyze market trends and customer insights to drive engagement

Skills

• Communication: Communicate with team members, colleagues, managers, and customers
• Time management: Manage time well and organize tasks
• Analytical: Use analytical skills to evaluate marketing initiatives, consumer behaviour, and competitor strategies
• Copywriting: Write effective marketing copy to attract customers
• Digital marketing: Understand digital and social marketing best practices, and be proficient in marketing software

Education and certification

• A degree in marketing or communications (is a must)
• Experience in a similar role
• Strong communication, creative and analytical skills
• Hands-on experience with digital marketing and brand promotions
• Digital marketing and social media strategies. Customer-centric and results-oriented approach