Dayal Group - General Manager - Marketing (15-20 yrs)

Position Title - General Manager-Marketing

Business / Function - Nutrients / Seeds

Department / Sub Department - Marketing

Location - Meerut - Uttar Pradesh

1. JOB PURPOSE: Product Life Cycle Management

2. ORGANIZATIONAL CHART - Reporting - Executive Director Business

3. KEY ACCOUNTABILITIES

Strategy & Business Planning:

- Analyze consumer behavior and market trend to design profitable and growth-oriented marketing strategy

- Increase market share of products- On Ground, Digital, Physical, Creatives etc.

- Design and monitor competitive product pricing and branding strategies. Timely Preparation, Monitoring and

adherence of AOP in line with the Budget

- Achievement of Contributions Margin

Marketing :

- Build marketing models with parameterized projections for gaining customers / consumers.

- Prepare and manage marketing budgets - monthly, quarterly, annual budgets.

- Lead product marketing managers, providing strategic direction for STP and 4Ps planning of different products. %age Market share increased

- % Revenue Target Achieved

Branding :

- Refresh brand message across all channels and maintain brand consistency in marketing efforts (like events, email campaigns, web pages and promotional material).

- Develop channel branding strategies - franchises, retail outlets, modern retail etc. %age customer increased

- %age growth in Sales from Dedicated Outlets

New Product Development & Launching:

- Collaborate with the Research and Development team for new product developments and product enhancements. % age business generated from New Products

4. INTERACTIONS:

External Internal:

- Channel Partners Board of Directors

- Industry Associations & Govt. departments Heads of Departments

- Other corporates Sales & Design Team

- Agencies - Advertising /Survey / Research Direct Reportees

5. DIMENSIONS:

Other Dimensions

Direct Reportees : ~ 3-4

Sales Team : ~ 400

6. SKILLS AND KNOWLEDGE:

Educational Qualifications:

- MBA with specialization in Marketing

- Agri Graduates/Post Graduates/Ph.D. preferred.

- Relevant and total years of experience and behavioral attributes

- Experience of 15-20 years preferably in Agri Input Industry

Should have;

- Working experience in product marketing, STP, GTM strategies.

- Showcasable examples of Goal settings, planning and execution.

- Hands on exposure of analytics in SpreadSheets.

- Learning attitude & Knowledge of plant nutrition, physiology and Seeds are desired.

- Sector Domain Knowledge of agriculture, SND, Seeds and farmer behavior.