VTP Realty - General Marketing Manager (10-15 yrs)

- Strategic Planning: Develop and execute the overall marketing strategy aligned with company goals, focusing on property sales, leasing, and brand development.

- Brand Management: Manage and enhance the company's brand identity across all channels, ensuring consistent messaging and visual representation.

- Market Research: Conduct market analysis to identify trends, target demographics, and competitive positioning to inform marketing strategies.

- Digital Marketing: Oversee online marketing initiatives, including SEO, PPC, social media, and email marketing campaigns to drive traffic and engagement.

- Content Development: Create and manage compelling content for various platforms, including websites, blogs, and social media, highlighting properties and market insights.

- Event Management: Plan and execute marketing events, open houses, and community outreach initiatives to promote properties and engage potential clients.

- Collaboration: Work closely with sales teams and Channel partners to align marketing efforts with sales objectives and enhance customer experience.

- Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI.

- Analytics and Reporting: Monitor and analyze marketing performance metrics, providing regular reports to senior management and adjusting strategies as needed.

- Team Leadership: Lead and mentor the marketing team, fostering a collaborative and innovative environment to achieve marketing goals.

Skills:

- Strong understanding of digital marketing tools and techniques.

- Excellent written and verbal communication skills.

- Proficient in data analysis and market research.

- Experience with CRM software and marketing automation tools.

- Creative thinking with a results-oriented mindset.