Content Writer - Luxury Product Line Experience Required

Company Overview:

Kumari Fine Jewellery, a leading omnichannel jewellery brand under DP Jewel Line Pvt. Ltd., offers affordable luxury to urban Gen Z. Our brand seamlessly blends modern elegance with timeless designs, delivering high-quality jewellery that resonates with tech-savvy, fashionforward consumers. We are looking for a talented Content Writer to craft compelling narratives and enhance the brands voice across all digital and print touchpoints.

Job Description:

As a Content Writer at Kumari Fine Jewellery, you will be responsible for creating engaging and sophisticated content that reflects the brands identity and appeals to our target audience. You will collaborate with various teams to develop captivating product descriptions, blogs, social media copy, email campaigns, and more, ensuring consistency in messaging and tone.

Key Responsibilities:

1. Content Creation & Strategy:

• Write high-quality, on-brand content for various platforms, including website copy, product descriptions, blogs, social media, and email marketing campaigns.

• Develop story-driven narratives that convey the brand's values, emphasizing the luxury, craftsmanship, and elegance of our jewellery collections.

• Ensure consistency in brand voice and style across all marketing channels.

2. Collaborative Content Development:

• Work closely with the marketing, social media, and creative teams to brainstorm and develop content that aligns with seasonal campaigns, product launches, and marketing goals.

• Contribute to the development of creative ideas for digital marketing initiatives, including ad copy, landing pages, and social media content.

3. SEO & Digital Optimization:

• Craft SEO-optimized content to increase organic traffic and improve search engine rankings, as per suggestions from the SEO team.

4. Content Calendar & Management:

• Assist in managing the content calendar, ensuring timely delivery of all writing assignments.

• Edit and proofread content to maintain high standards of quality and clarity.

Skills & Qualifications:

• Bachelors degree in English, Journalism, Marketing, or a related field.

• Minimum 4 - 7 years of experience in content writing, with a strong preference for candidates with experience in luxury, fashion, or jewellery industries.

• Passion for writing about jewellery, luxury products, and high-end luxury experiences, with an understanding of the nuances of luxury brand storytelling.

• Past experience with leading luxury brands is highly advantageous.

• Proficiency in SEO best practices and keyword research.

• Strong collaboration skills, with the ability to work cross-functionally and contribute creative ideas.

• Knowledge of Gen Z preferences, particularly in the fashion and luxury segments, is a plus.