SEO & Performance Marketing Manager

Company Overview:

We are a fast-growing omnichannel jewellery brand catering to Gen Z and Millennial women in urban India. Our jewellery blends chic, contemporary designs with affordability, making it the perfect choice for todays style-conscious, tech-savvy audience.

Role Overview:

We are looking for a creative and results-driven SEO & Performance Marketing Manager to lead our digital growth strategy. The ideal candidate will have proven expertise in technical SEO, performance marketing on Google and Meta platforms, and a strong understanding of the preferences and online behavior of Gen Z and Millennials in India.

Key Responsibilities

Search Engine Optimization (SEO):

• Develop and execute an SEO strategy to boost organic search rankings, traffic, and conversions, tailored to a Gen Z and Millennial audience.

• Conduct keyword research and optimize website content, metadata, and internal linking.

• Perform in-depth technical SEO audits to resolve issues related to site architecture, crawlability, indexation, and page speed.

• Ensure the website complies with the latest technical SEO standards, including mobile optimization, structured data, canonicalization, and hreflang implementation.

• Collaborate with developers and designers to ensure SEO best practices are embedded in the website design and updates.

• Monitor and analyze SEO performance metrics, driving continuous improvement and demonstrating proven results.

Performance Marketing:

• Plan, execute, and optimize performance campaigns on Google Ads (Search, Shopping, Display, and YouTube) and Meta (Facebook & Instagram), targeting Gen Z and Millennial audiences.

• Develop audience segmentation strategies, including interest-based, retargeting, and lookalike audiences, to maximize campaign efficiency.

• Use engaging ad formats such as carousels, reels, and videos to capture attention and drive engagement.

• Allocate budgets effectively across platforms and campaigns to achieve business objectives, including ROAS and CAC targets.

• Analyze campaign performance and implement data-driven optimizations for continuous improvement.

Cross-Channel Synergy:

• Collaborate with content, creative, and product teams to craft campaigns that resonate with Gen Z and Millennial customers.

• Coordinate with retail teams to drive footfall through location-based and omnichannel campaigns.

Analytics & Reporting:

• Set up and maintain dashboards to monitor campaign performance, SEO metrics, and KPIs. •

• Provide insights and actionable recommendations based on campaign performance and SEO analytics.

• Share weekly and monthly performance reports with clear trends and optimization strategies.

Industry Trends & Innovations:

• Stay updated with digital marketing, SEO, and social media trends popular among Gen Z and Millennials.

• Experiment with new tools, formats, and ad placements to keep campaigns innovative and fresh.

Qualifications:

• Bachelors degree in Marketing, Digital Marketing, or related fields.

• 4-6 years of experience in SEO and performance marketing, with proven results in improving organic search performance and paid campaigns.

• Expertise in technical SEO, including fixing complex issues and improving site performance.

• Proven success in managing Google Ads and Meta campaigns for ROAS and customer acquisition.

• Strong understanding of Gen Z and Millennial preferences, behaviors, and digital consumption patterns.

• Proficiency in SEO tools like Google Analytics, Search Console, SEMrush, Ahrefs, or Moz.

• Familiarity with managing product feeds for Google Shopping and e-commerce SEO strategies.

• Excellent analytical, problem-solving, and communication skills.

• Experience in the jewellery or fashion industry is a plus.

What We Offer:

• A dynamic and collaborative work environment.

• Opportunities to lead impactful projects and bring innovative ideas to life.

• Competitive Salary