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16 Cyboard School Jobs

Marketing Manager

5-7 years

Gurgaon / Gurugram

1 vacancy

Marketing Manager

Cyboard School

posted 11d ago

Job Description

About the Company: EAZY Business Solutions (www.eazyerp.com) was incorporated in 2007, in association with the Singhal Group, one of NCR s most reputed companies in Financial Services and Real Estate Solutions. The Singhal Group has been at the forefront of creating brands such as Krish in Real Estate and offers a wide range of financial consulting services in Personal, Industrial, Business and Institutional segments. Today, with a team of dynamic and experienced professionals at its helm, EAZY Business Solutions has become one of the fastest-growing ERP Product, Project Development and IT consulting companies. It has a veritable Pan-India presence, allowing great reach and accessibility to companies across the nation.

Overview:: The Marketing Manager will play a pivotal role in developing and executing our digital marketing strategy to drive lead generation, brand awareness, and customer engagement. This role requires a strategic thinker with hands-on experience in various digital marketing channels, particularly within the B2B technology sector, preferably from a SAAS based industry.

Key Responsibilities:
  • Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with business goals. Campaign Management: Plan, execute, and optimize multi-channel digital marketing campaigns including SEO, SEM, email marketing, social media, and content marketing.
  • Pay Per Click (PPC): Knowledge of Google Ads, Linkedin Adds is manadatory for this role.
  • Lead Generation: Design and manage lead generation campaigns to attract and convert prospects into qualified leads.
  • Content Creation: Oversee the creation of high-quality, engaging content tailored to our target audience, including blog posts, whitepapers, case studies, and social media updates.
  • Analytics and Reporting: Monitor, analyze, and report on campaign performance using analytics tools. Provide insights and recommendations for continuous improvement.
  • SEO/SEM: Implement and manage SEO and SEM strategies to improve search rankings and drive organic and paid traffic.
  • Social Media Management: Develop and execute a social media strategy to enhance brand presence and engage with our audience on platforms like LinkedIn, Twitter, and Facebook.
  • Email Marketing: Create and manage email marketing campaigns to nurture leads and drive conversions.
  • Collaboration: Work closely with sales, product, and customer success teams to ensure marketing efforts are aligned with business objectives and sales goals.
  • Budget Management: Manage and optimize the digital marketing budget to maximize ROI.
  • Team Management : Manage a team of 6 to 7 digital marketing team members which involves creative Designers, Lead Generation specialist, Performance marketers , Content writer and Event coordinators..
Required Qualifications:
  • Bachelor s degree in Marketing, Business Administration, or a related field.
  • Master s degree or relevant certifications (e.g., Google Analytics, HubSpot, etc.) is a plus.
  • 5+ years of experience in digital marketing, with a focus on B2B and IT sectors with at least 2 years in a managerial role.
  • Proven track record of developing successful marketing strategies and campaigns.
  • Strong understanding of digital marketing, social media platforms, and analytics.
  • Excellent communication and interpersonal skills for collaboration across departments.
  • Experience in managing budgets and resources effectively.
  • Analytical mindset with the ability to derive insights from data.
  • Creative thinker with a strategic mindset.
  • Experience in content marketing and SEO tactics.
  • Ability to lead and motivate a diverse team.
  • Up-to-date with the latest marketing trends and technologies.

Technical Skills: Proficiency in digital marketing tools and platforms (e.g., Google Analytics, AdWords, HubSpot, Salesforce, SEMrush).
SEO/SEM Expertise: Deep understanding of SEO best practices and hands-on experience with SEM campaigns. Analytical Skills: Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
Content Marketing: Experience in developing and managing content marketing strategies. Social Media Savvy Proven track record of growing and managing professional social media profiles.
Project Management: Excellent project management skills with the ability to manage multiple projects simultaneously, with the ability to prioritize tasks under tight deadlines.


Employment Type: Full Time, Permanent

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Cyboard School Gurgaon / Gurugram Office Location

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Gurgaon / Gurugram, Haryana Office
Headquarter
219-220, 2nd Floor, Vipul Agora Building, MG Road, Gurugram, Haryana 122002 Gurgaon / Gurugram, Haryana
122002

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