Pardot Specialist

Pardot Specialist
Location : Bangalore
Job Overview
We in Customer Centria want our people to experience a career move that will allow you to be
exceptional, innovative & involved to redefine the possibilities of digital experiences for our customers.
We have unique learning and development programs to help all our employees reach their full potential
and to also diversify and support one another along the way. Our offerings are designed for everyone
from early-career employees to our most experienced professionals.
We are hiring a Pardot Specialist; the ideal candidate will be responsible for managing and optimizing
our Pardot platform, ensuring the successful execution of marketing automation strategies, lead
generation, email marketing campaigns, and data analytics. This role will play a crucial part in driving
engagement and conversions through the Salesforce Pardot platform. If you're dedicated and
ambitious, Customer Centria is an excellent place to grow your career. Don't hesitate to apply.
Responsibilities and Duties
• Experience in Pardot implementation, configuration, data migration, and working with the
Salesforce Connector.
• Lead requirements gathering, solution design, and contributing to statements of work
• Communicate project outcomes to client-side project stakeholders.
• Conduct user training and actively promote user adoption of Pardot.
• Design, implement, and monitor for automated campaigns across email and web, and advise
clients on how to optimize further.
Qualifications & Skills Required
• Minimum 2-3 years of experience working with Salesforce Pardot.
• Strong understanding of Pardot features, including automation rules, segmentation, scoring, and
engagement programs.
• Strong understanding of marketing KPIs, such as email marketing and marketing conversion
metrics.
• Experience in reporting and analyzing campaign activity using Pardot reports, B2B Marketing
Analytics (desirable), and can make recommendations to the business.
• Track record for delivering marketing automation projects in a fast-paced environment, and able
to successfully keep to deadlines.
• Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign
Influence, B2B Marketing Analytics, and the drag-and-drop email builder. Familiarity with non-
native Pardot integrations (e.g., Zapier)
• Knowledge of HTML or CSS for creating landing pages, forms, and email templates.
• Must be familiar with integrating Pardot with Salesforce CRM
• Should have worked on custom integrations involving Pardot custom redirects, form handlers,
APIs, etc.
• Detail-oriented and highly organized.
• Analytical mindset with problem-solving capabilities.
• Ability to manage multiple projects and deadlines simultaneously.
• A passion for digital marketing and staying current on trends.