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Engaged Employer

AppLogiQ

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4.8

based on 83 Reviews

5 AppLogiQ Jobs

lead digital marketer

ApplogiQ

4.8

based on 83 Reviews

3-5 years

Tiruppur, Coimbatore

1 vacancy

lead digital marketer

AppLogiQ

posted 25d ago

Job Role Insights

Flexible timing

Key skills for the job

Manual Testing Software Configuration Management Advertising Google Analytics PPC CCTV Monitoring

+ 3 more

Job Description

We are seeking a highly skilled and motivated Digitall Marketer to join our dynamic marketing team. The ideal candidate will have a proven track record in managing successful PPC campaigns across various platforms, including Google Ads and Bing Ads. The PPC Specialist will be responsible for developing, implementing, and optimizing our paid advertising strategies to drive targeted traffic and achieve business objectives.

Responsibilities:

Strategy and Planning:

Develop and execute comprehensive PPC strategies aligned with business goals.
Conduct thorough keyword research to identify relevant and high-performing keywords.
Analyze competitor strategies and industry trends to stay ahead of the curve.

Campaign Management:

Create and manage PPC campaigns on platforms such as Google Ads and Bing Ads.
Set up and optimize ad groups, ad copy, and landing pages for maximum performance.
Monitor campaign budgets, pacing, and performance metrics to ensure goals are met.

Keyword Management:

Conduct ongoing keyword analysis and adjust bids to maximize ROI.
Implement negative keyword strategies to improve campaign efficiency.
Regularly update and refine keyword lists based on performance data.

Ad Copywriting and Testing:

Write compelling ad copy that aligns with brand messaging and drives conversions.
Conduct A/B testing of ad creatives to optimize performance.
Implement ad extensions and other features to enhance ad visibility.

Analytics and Reporting:

Utilize analytics tools to track and analyze campaign performance.
Generate regular reports, providing insights and recommendations for improvement.
Monitor key performance indicators (KPIs) and adjust strategies accordingly.

Conversion Optimization:

Collaborate with the design and development teams to optimize landing pages for conversions.
Implement and test various conversion tracking mechanisms.

Stay Informed:

Stay up-to-date with industry trends, algorithm updates, and new PPC features.
Attend relevant webinars, conferences, and training to enhance skills.

Qualifications:

Bachelors degree in Marketing, Advertising, or a related field.
Proven experience managing PPC campaigns for diverse businesses.
In-depth knowledge of Google Ads and Bing Ads platforms.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Experience with A/B testing and conversion rate optimization.
Familiarity with tools such as Google Analytics, Google Tag Manager, and other relevant PPC tools.
Excellent communication and collaboration skills.
Google Ads certification is a plus.
Google Ads
Meta Ads
PPC Campaign
Content Marketing
Organic Marketing