Cultfit - Digital Marketing & Growth Role (3-7 yrs)

Cure.Fit is looking for a candidate to drive the strategy & manage execution of its digital marketing efforts for the fitness services vertical. The candidate should have hands-on experience of different aspects of digital marketing platforms - including the related tools and technology.

Duties and responsibilities :

- Responsible for managing paid campaigns on digital channels. Plan and deploy quarterly, monthly and daily budgets.

- Own, drive, and report on crucial marketing efficiency metrics such as CAC, ROAS, and LTV

- Manage strategy, establish incrementality and drive regular testing to achieve results

- Work closely with the analytics teams to derive meaningful insights, uncover patterns and drive a data-backed strategy

Skills & Qualification Requirement :

- 4-6 years of experience working in digital marketing

- Strong knowledge of Meta Ads, Google Ads and affiliate channels are a must. SEO understanding is also mandatory

- Understands measurement, attribution and incrementality

- Excellent analytical and project management skills, strong communication skills

- Engineering / MBA background preferred