Zoomcar - Executive - Search Engine Optimization (3-6 yrs)

Responsibilities :

- Developing and implementing comprehensive SEO strategies to increase organic traffic and improve search engine rankings

- Conducting keyword research to identify high-potential keywords and phrases for targeting

- Optimizing website content and structure for improved visibility and relevance to target keywords

- Performing technical SEO audits and addressing issues related to crawlability, indexing, site speed and mobile-friendliness

- Monitoring and analyzing website performance metrics, including traffic, rankings and conversions to track progress and identify areas for improvement.

- Collaborating with content creators, developers and other team members to ensure SEO best practices are integrated into website updates, content creation and marketing campaigns.

- Staying informed about industry trends, algorithm updates and new tools to continuously refine and enhance SEO strategies

- Drive and execute the app store optimization (ASO) strategy to improve visibility and conversion in app stores (Play store and App Store)

- Analyze and report on app performance data to identify trends, issues and opportunities for optimization

Qualifications :

- 2+ Years of Proven experience as an SEO Specialist or similar role, with a track record of driving measurable results through SEO initiatives

- Relevant certifications (e.g., Google Analytics, Google Ads, SEO certifications)

- In-depth knowledge of SEO best practices, including on-page optimization, link building and technical SEO

- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush and ASO tools (App Annie, Sensor Tower) or similar platforms

- Strong analytical skills and the ability to interpret data to make informed decisions and recommendations

- Excellent communication and collaboration skills, with the ability to work cross-functionally and effectively communicate SEO concepts to non-technical stakeholders

- Bachelor's degree in Marketing, Business, Computer Science, or a related field (preferred)