Zingbus - Content Lead - Search Engine Optimization (4-6 yrs)

Job Title: SEO - Content Lead

About Us :

Zingbus is trying to revolutionise how India travels between cities. Since our inception in May 2019, we have served more than 3 million + journeys and connect 200+ cities through our daily services. We aim to provide luxury, carbon-neutral travel at a low cost to our customers with a world-class experience.

Job Overview :

We seek an experienced and innovative SEO Content Lead to join our dynamic team. In this role, you will lead our content strategy, create high-quality SEO-optimized content, and drive organic search traffic. The ideal candidate will possess strong leadership skills, a deep understanding of SEO best practices, and a passion for producing engaging content.

Key Responsibilities :

- Develop and execute an innovative, data-driven SEO strategy to increase Zingbus's visibility in search engines

- Conduct keyword research to identify high-impact keywords and phrases relevant to our industry

- Create, edit, and optimize content for search engines to improve organic search rankings and drive traffic.

- Build, mentor, and lead a team of SEO specialists

- Collaborate with the content team to create high-quality, search-friendly content aligned with the customer journey

- Work closely with the product team to ensure SEO-friendly product updates.

- Monitor and analyze content performance using SEO tools like Google Analytics, Google Search Console, and SEMrush.

- Perform regular site audits to identify opportunities for content improvement and SEO optimization

- Stay up-to-date with SEO trends, algorithm updates, and best practices.

- Conduct competitor analysis to identify content gaps and opportunities

- Monitor, analyze, and report on SEO performance metrics (traffic, rankings, CTR, etc.)

Qualifications :

- Proven experience as an SEO lead or other similar role.

- Strong expertise in on-page, off-page, and technical SEO.

- Experience managing and leading a team of SEO executives, writers etc.

- Strong understanding of SEO best practices, keyword research, and on-page optimization.

- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.

- Strong research skills and attention to detail.

- Excellent communication and collaboration skills.

- Familiarity with content management systems (CMS) like WordPress.

- Ability to multitask and manage multiple projects simultaneously.

- Proven track record of producing high-quality, SEO-optimized content that drives organic traffic.

- Basic understanding of HTML, CS