CriticalRiver - Marketing Strategist (4-5 yrs)

About the Role:

- We are seeking a highly creative and data-driven Marketing Strategist to join our growing team.

- You will play a critical role in developing and executing innovative marketing strategies that drive brand awareness, generate leads, and achieve business objectives.

- This role requires a strategic thinker with a passion for marketing, a strong understanding of digital marketing trends, and the ability to translate data into actionable insights.

Key Responsibilities:

- Develop and execute integrated marketing campaigns across various channels (e.g., digital, social media, content, email, events) to achieve marketing goals.

- Conduct market research and competitive analysis to identify target audiences, understand market trends, and identify new opportunities.

- Develop and maintain a strong brand identity across all marketing channels.

- Create compelling content (e.g, blog posts, articles, white papers, social media content) that resonates with target audiences.

- Manage and optimize digital marketing campaigns (e.g., SEO/SEM, social media advertising, paid advertising) to maximize ROI.

- Track and analyze marketing performance using key metrics (e.g., website traffic, conversion rates, customer acquisition cost) and provide data-driven insights.

- Stay up-to-date on the latest marketing trends, technologies, and best practices.

- Collaborate with cross-functional teams (e.g., sales, product, design) to ensure alignment and achieve marketing objectives.

- Manage marketing budgets and resources effectively.

Qualifications:

Essential:

- 3+ years of experience in marketing strategy, digital marketing, or a related field.

- Strong analytical and problem-solving skills with the ability to analyze data and draw meaningful insights.

- Excellent communication, presentation, and interpersonal skills.

- Proficiency in using marketing automation platforms (e.g., HubSpot, Marketo, Pardot).

- Experience with SEO/SEM, social media marketing, and content marketing.

- Proficiency in Microsoft Excel and data analysis tools.

- Bachelor's / master's degree in Marketing, Communications, Business, or a related field.