Crimson - Assistant Manager - Digital Marketing (5-10 yrs)

Key Responsibilities:

- Responsible for generating revenue and achieving growth targets.

- Work with in-house SEO & PPC teams to track organic traffic performance and paid advertisement. Analyze and design customer acquisition campaigns using web analytics and all ongoing On-Page and Off-Page SEO efforts.

- Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities

- Managing web content and rationalize, optimize, and oversee the structure and content of our regional and global websites.

- Develop a process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content.

- Regular usability checks for English and other language websites for maximum localization impact.

- Build brand awareness and visibility through online press releases, social media including industry-specific articles on blogs and other relevant mediums

- Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material, and email marketing campaigns.

- Evaluate and finalize all design-related tasks.

Keyskills:

- Online Marketing, Digital Marketing, SEO, PPC, Web Management, Internet Marketing, HTML, Team Management.

Pre-requisites/key characteristics and skills required:

- Proven experience in Digital Marketing for a Media Agency. Should have worked on the Media agency outreach to attract B2B clients.

- MBA from a reputed institute (preferred)

- Sound knowledge and hands-on experience in SEO, Organic Marketing, and experience in revenue generation.

- Curiosity to learn, ambition to progress, creativity to innovate, and the willingness to go that extra mile to achieve unprecedented success.

- Excellent analytical skills and ability to assess market trends, growth possibilities, and areas of concern.

- Practical knowledge of SEO and PPC of online marketing industry

- Proven experience in stakeholder management

- Excellent verbal and written communication skills

- Knowledge of using MS Office and ability to acclimatize to different technical tools used in the organization.

- Knowledge of HTML, JavaScript, CSS (added advantage)

- Ability to ideate and engage existing clients and prospective clients through email marketing

- Excellent verbal and written communication skills

- Knowledge of using MS Office and the ability to acclimatize to different technical tools used in the organization

- Knowledge of HTML, JavaScript, CSS (added advantage)