Content Writer/ Copy Writer

About us: Crimson Interactive

We are a technology-driven product and services company that serves the needs of corporates and the entire STEM ecosystem globally. Our comprehensive AI & NLP driven solutions aim to help global stakeholders across a variety of industries and profiles to create an impact on society by supporting them to make their research, information, multimedia content etc. publication-ready. Our dynamic service and technology suite supports international publishers a gate-way to enter & flourish in Chinas STEM ecosystem. We operate globally through 10 international offices across key knowledge hubs.

As part of the marketing team, we're seeking a Content Writer who will help develop engaging content that will drive the company's marketing efforts. Writing high-quality, error-free content is imperative as the position is for an AI-based SaaS platform providing language solutions.

Key Responsibilities:

• Writing long-form content for our blog, PR, and other guest posts to support our editorial calendar.
• Collaborating with other marketers to support with short-form content for the website, social channels, advertising, landing pages, and other campaign assets.
• Collaborating with other functional teams to gain a thorough understanding of the product, customers, and market trends to stay up-to-date.
• Identify customers needs and gaps in our content and recommend new topics.
• Promote blog content, infographics, etc. on community forums, content marketing platforms, and social media.
• Edit, proofread and improve other writers' content.
• Optimize content according to SEO.
• Participate actively in Community Engagement to help promote the product.
• Liaise with regional content writers for translation, adaptation, and decimation of content for regional websites/campaigns.

Bonus Points:

• Worked and written content for SaaS / product-led companies previously.
• Comfortable working with the WordPress platform.
• Create images/graphics required for the content using Canva.

Pre-requisites/key characteristics and skills required:

• 2+ years of proven experience as a Content Writer, Copywriter, or a similar role.
• Excellent written communication skills & flawless writing skills to engage users in your story.
• A self-starter, capable of working in a fast-paced environment while managing multiple projects simultaneously.
• An understanding of SEO Optimized content writing.
• An active blogger and social media enthusiast.
• Ability to meet deadlines.
• Graduate in English, Journalism, or related field.