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Marketing Manager
CRG Solutions
posted 16d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Experience 8-10 years of marketing experience in IT or ITES companies
- Developing strategies and tactics to boost the company s brand and service offerings and drive qualified traffic to the website
- Deploying successful marketing campaigns from ideation to execution
- Experimenting with various organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Manage all marketing campaigns for the company and align with various OEM Partners
- Work with OEM Channel Partner Marketing Managers to determine and develop thorough budgets, expense estimations, and targets and plan the annual marketing plan and work on the quarterly calendar
- Align creative direction with the strategic goals of the company and OEM Partner
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare a roadmap for advertisement and sales promotions and specify the channels of distribution.
- Create and implement marketing strategy, and inventive marketing tactics for all types of channels
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Manage public relations and identify channels for external mentions, if any
- Promote the business, services and solutions, and organize lead generation events
- Ensure the right messaging is communicated to the right audience and thus attract prospective customers and retain existing ones
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely and ensure MDF allocations and claim submissions in a timely manner
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals and KPIs for each campaign
- Conduct market research to find new avenues and channels, to engage with your customers and adjust the email and advertising campaigns accordingly
- Analyse market trends and keep track of competitors and their marketing strategies
Employment Type: Full Time, Permanent
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What people at CRG Solutions are saying
Marketing Manager salary at CRG Solutions
reported by
1
employee
with 8
years exp.
₹5
L/yr - ₹6.4
L/yr
54%
less
than the average Marketing Manager Salary in India
View more details
What CRG Solutions employees are saying about work life
based on 49 employees
Flexible timing
Monday to Friday
Within city
Day Shift
CRG Solutions Benefits
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