Meesho - Design Lead (5-7 yrs)

What you will do:

- Ideate, conceptualise and create designs for creatives to drive user growth for Meesho.

- Understand communication objectives from events, category and marketing teams to conceptualise strong visual presence with key visuals and campaign designs ideas.

- Develop app-campaign creatives for channels like - google, meta, snapchat, sharechat, etc. in all creative formats.

- End to end execution of creatives in all the possible formats in a most efficient way. Leverage Gen Ai and new trends in design to optimise designs.

- Building creative strategy for acquisition from large digital marketing channels like - Google & Meta.

- Defining visual guidelines and standards to be followed by designers across the teams and be a brand design custodian for the Brand identity.

- Understand business priorities, targeted consumer sets and their demands.

- Lead and assess the workflow of the team and provide regular feedback.

- Propose and devise creative experiments to bring learnings and build best practices.

- Has a keen eye for design trends and a passion for creating modern, memorable visual experiences.

- Work closely with marketing teams, analysts, strategists, copywriters, and motion designers, as well as external partners, to efficiently produce and distribute a wide range of creative materials, aiming to maximise marketing effectiveness and reach.

What you will need:

- Bachelors degree or equivalent from a design school preferrable.

- 5+ years of demonstrated experience in graphic designing, visualisation.

- Ability to lead a team of designers, providing guidance, feedback, and mentoring to ensure alignment with design goals and objectives.

- Solid understanding of marketing principles and tactics, including branding, messaging, and target audience segmentation.

- Proficient in design software, with the ability to create high-quality visual content that aligns with marketing objectives.

- Portfolio of previous advertising/print/digital work is a must.

- Ability to see design as a tool for solving communication problems through data driven insights.

- Experience delivering end-to-end design across media types, screens, formats and technologies.

- A conceptual thinker and problem solver who is wildly creative and also obsessively meticulous.

- Animation skills would be a plus plus.

Note: For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well.