Design Lead

• Ideate, conceptualise and create designs for creatives to drive user growth for Meesho
• Understand communication objectives from events, category and marketing teams to conceptualise strong visual presence with key visuals and campaign designs ideas
• Develop app-campaign creatives for channels like - google, meta, snapchat, sharechat, etc. in all creative formats
• End to end execution of creatives in all the possible formats in a most efficient way. Leverage Gen Ai and new trends in design to optimise designs
• Building creative strategy for acquisition from large digital marketing channels like - Google Meta
• Defining visual guidelines and standards to be followed by designers across the teams and be a brand design custodian for the Brand identity
• Understand business priorities, targeted consumer sets and their demands
• Lead and assess the workflow of the team and provide regular feedback
• Propose and devise creative experiments to bring learnings and build best practices
• Has a keen eye for design trends and a passion for creating modern, memorable visual experiences
• Work closely with marketing teams, analysts, strategists, copywriters, and motion designers, as well as external partners, to efficiently produce and distribute a wide range of creative materials, aiming to maximise marketing effectiveness and reach

What you will need

• Bachelor s degree or equivalent from a design school preferrable
• 5+ years of demonstrated experience in graphic designing, visualisation
• Ability to lead a team of designers, providing guidance, feedback, and mentoring to ensure alignment with design goals and objectives
• Solid understanding of marketing principles and tactics, including branding, messaging, and target audience segmentation
• Proficient in design software, with the ability to create high-quality visual content that aligns with marketing objectives
• Portfolio of previous advertising/print/digital work is a must
• Ability to see design as a tool for solving communication problems through data driven insights
• Experience delivering end-to-end design across media types, screens, formats and technologies
• A conceptual thinker and problem solver who is wildly creative and also obsessively meticulous
• Animation skills would be a plus plus