Times Response - Brand Planner - Creative Strategist- Times Envelop (5-10 yrs)

About Times Experiences

Times Experience is BCCL's experiential marketing business.

This team works to lead the creation and execution of innovative experiential solutions, including brand IPs, brand solutions, and business conclaves.

To drive a comprehensive revenue strategy for the experiential business, maximize the potential of our existing IPs, design new creative formats, and spearhead new business ventures.

Plays a pivotal role in unlocking the full potential of our experiential marketing business unit by identifying market opportunities and challenges, leveraging new technologies and platforms, and partnering with other functional/ business unit heads to generate offerings, solutions, and business models (both B2B and B2C).

About Times Envelope

Times Envelop is the Strategic and Creative arm of Times Response, solving brand communication and business problems through ideas and solutions that leverage the power of integrated media of the Times Group. Times Envelop creates differentiated strategies, translates same into ideas and campaigns that enable brands to achieve their objectives. This is done through a strong understanding of the 3C's - Consumer, Category and Competition

Job Description:

We are seeking an experienced and passionate professional with 8-10 years of expertise in brand planning and creative strategy, ideally from advertising agencies, brand consulting firms, or corporate environments.

Key Responsibilities:

- Develop and execute brand strategies across a range of brands.

- Work on multiple brand briefs simultaneously in a fast-paced, dynamic environment.

- Craft compelling strategy decks and presentations using PowerPoint and Excel.

- Analyze and interpret consumer insights to shape brand narratives and strategies.

- Stay updated with advertising trends across media, and brand dynamics.

- Collaborate closely with internal teams to build innovative brand solutions.

Key Requirements:

- 5 - 10 years of experience in brand planning/creative strategy from advertising agencies, brand consulting firms, or corporates.

- Proven track record of working across a diverse range of brands.

- Strong understanding of consumer behavior and trends.

- Excellent communication and presentation skills.

- Proficiency in PowerPoint and Excel for strategy deck creation.

- Ability to adapt and thrive in a small team while handling multiple tasks.

- A deep passion for brand building and creative ideation.

Preferred Qualities:

- A creative and strategic mindset with the ability to think outside the box.

- Strong collaboration and interpersonal skills.