Corvi - Marketing Manager (12-15 yrs)

Corvi has revolutionized the LED industry with its unwavering focus on design, efficiency, and sustainability. Offering a diverse portfolio of over 100+ products spanning across 7+ categories like Bulbs, Tubes, Flat, Surface and more, Corvi sets global benchmarks with top efficiency ratings and pioneering features such as eliminating metal bodies, drivers, and heat sinks. The company's innovations have not only reshaped the industry but also earned international acclaim, supported by over 100 patents and registrations.

Corvi is looking for a Marketing Manager, who has experience in creating and growing a consumer electronics /FMCG brand.

Key Responsibilities:

Brand building:

- Creating Indias leading aspirational consumer electronics brand focused on design and sustainability

- Serve as the brand custodian with strong focus on building and maintaining brand equity and reputation

- Designing roadmap to drive premiumization agenda of the brand

- Improving brand awareness for B2C and B2B segments

- Develop annual brand plans in full synergy with the mid and long-term plan

Marketing:

- Rigorously lead the communication agenda with meaningful, impactful and disruptive communications for the brands

- Create and deploy the customer, channel and product strategy

- Orchestrate the cross functional teams and key stakeholders including R&D & product, procurement, finance, legal,

category planning etc to drive growth

- Design and rollout of optimized ATL and BTL campaigns; Optimize spending to create a brand and drive sales with

high RoI

- Work closely with the PR agency to lead the best media first plans, creative marketing campaigns with the use of

multiple channels and tools

- Experienced in effective online / social media marketing (SEO, SEM, SMM)

Data & consumer insights:

- Using consumer insights to aid overall growth with inputs on product development, packaging, pricing, & placement

- Experienced in using market research tools and techniques

- Ensuring NPS of 70+ to achieve high customer satisfaction and loyalty

Qualifications:

- MBA in marketing or masters in mass communication

- 10+ years of experience as a marketing head in a rapidly growing company (preference shall be given to candidates

who have worked in branded consumer electronics /FMCG companies).

- Strong communication and leadership skills. High maturity, strong hustle and ownership

- Strong data based decision making mindset

- Ability to think strategically and adeptly solve complex problems

- Demonstrated ability to thrive in a fast-paced and dynamic business environment