Digital Marketing Executive

Job Summary

We are seeking a talented and proactive Digital Marketing Executive to manage and enhance our social media platforms, online channels, and project portals. The ideal candidate will have a passion for digital marketing, creative storytelling, and data-driven strategies to boost engagement and brand visibility across all platforms.

Key Responsibilities

• Social Media Management:
• Develop, implement, and manage social media strategies to increase engagement, followers, and conversions across platforms such as Instagram, Facebook, LinkedIn, Twitter, and more.
• Create, curate, and publish engaging content including posts, stories, videos, and campaigns.
• Monitor and respond to comments, messages, and interactions in a timely and professional manner.
• Online Platform Oversight:
• Manage content and updates across online platforms, ensuring branding consistency and SEO optimization.
• Regularly review website analytics and recommend strategies for performance improvement.
• Collaborate with the design and content teams to maintain a cohesive digital presence.
• Project Portal Management:
• Maintain and update project-specific portals with accurate and timely information.
• Act as a liaison between project teams and online platforms to ensure smooth communication and timely deliverables.
• Analytics & Reporting:
• Track and report on key performance indicators (KPIs) and metrics for all digital platforms.
• Conduct competitive analysis and provide actionable insights for improvement.
• Campaigns & Strategy:
• Assist in planning and executing digital marketing campaigns, including email marketing, paid social media ads, and influencer collaborations.
• Stay updated on industry trends, algorithm changes, and new tools to keep the company's digital strategy ahead of the curve.

Requirements

• Educational Background: Bachelors degree in Marketing, Communications, or a related field.
• Experience: Minimum 2 years experience in digital marketing, social media management, or a similar role.
• Proficient in digital tools such as Canva, Facebook Ads Manager, LinkedIn Ads Manager & Instagram strategizing and similar platforms.
• Strong understanding of SEO, SEM, and social media algorithms.
• Excellent written and verbal communication skills.
• Creative mindset with strong analytical abilities.
• Ability to multitask, prioritize, and manage time effectively.