Digital Marketing Executive

Roles and Responsibilities

Basic roles is to enhance the company ranking on google and improve engagement level on
various social media platforms Instagram, Facebook and Twitter

Research and Planning:

• Conduct keyword research
• Develop and discuss monthly plan with management and track against the same.
• Monitor analytics tools like Google Analytics to track performance metrics and adjust strategies accordingly.
  

Social Media Management:

• Develop and implement social media strategies to increase brand visibility.
• Create and curate engaging content for various social media platforms e.g. Instagram, Facebook and LinkedIn
• Monitor social media channels and engage with the audience.

Search Engine Optimization (SEO):

• Optimize website content for search engines to improve organic rankings.
• Conduct keyword research and implement SEO best practices.
• Analyse and report on SEO performance using tools like Google Analytics.

Content Creation:

• Produce high-quality and compelling content for blogs, websites, and social media.
• Collaborate with the design team to create visually appealing graphics and multimedia content.

Analytics and Reporting:

• Track and analyse key performance indicators (KPIs) to measure the success of digital marketing campaigns.
• Provide regular reports and insights to the management team.

Ad Campaign:

• Plan and devise the strategy for paid ad campaign using Google and Facebook Ads.
• Track and report ROI for campaign

Desired Candidate Profile

• 2-5 years of experience in digital marketing or a related field.
  
• Strong understanding of SEO principles, keyword research techniques, and best practices for optimizing website elements.
  
• Proficiency in using various digital marketing tools such as Google Analytics, Semrush, Ahrefs, Photoshop, Video Editing software etc. .
  
• Excellent content creation skills with ability to write compelling copy for various formats (blog posts, social media posts etc.).
  
• Experience with Canva or similar design tools for creating visual assets.