SEO & PPC Expert

We are looking for an experienced SEO & PPC Expert to join our team and spearhead our digital marketing initiatives. The ideal candidate will have a proven track record in optimizing online presence and executing high-performing paid campaigns to achieve measurable results.

Key Responsibilities:

SEO Strategy & Execution:

• Develop and implement effective on-page and off-page SEO strategies to improve organic rankings.
• Perform keyword research, competitive analysis, and content optimization.
• Monitor website performance using tools like Google Analytics, Search Console, and other SEO tools.

PPC Campaign Management:

• Create, manage, and optimize PPC campaigns across Google Ads, Bing, and social media platforms.
• Conduct A/B testing for ad creatives and landing pages.
• Analyze performance metrics and adjust campaigns for maximum ROI.

Data Analysis & Reporting:

• Track and report on campaign performance, KPIs, and key metrics.
• Generate insights to refine marketing strategies and improve conversion rates.

Collaboration:

• You will play a crucial role in shaping campaign creatives, ensuring alignment between strategy, content, and design for maximum impact.
• Stay updated with the latest trends and best practices in SEO and paid marketing.

Skills & Qualifications:

• Proven experience (2-4 years) in SEO and PPC with a portfolio of successful campaigns.
• Strong knowledge of tools like Google Ads, Google Analytics, SEMrush, Ahrefs, and similar platforms.
• Expertise in keyword research, bid management, and campaign optimization.
• Analytical mindset with the ability to interpret data and drive decisions.
• Excellent communication and collaboration skills.
• Certification in Google Ads or similar platforms is a plus.