SEO Expert

The overall purpose of the job is to monitor and evaluate website traffic and search engine rankings, identifying optimisation opportunities, and developing plans accordingly.

Main Responsibilities

• Conduct keyword research to identify high-value keywords and develop content strategies centred around them.
• Perform comprehensive site audits to proactively identify on-page and technical SEO opportunities.
• Enhance search engine rankings by optimizing website content, metadata, and on-page elements.
• Monitor website traffic and search engine rankings, identifying opportunities for optimization and creating plans for improvement.
• Conduct competitive analyses to identify opportunities in technical SEO.
• Develop and implement content strategies to support SEO and overall marketing objectives
• Conduct A/B tests on SEO strategies and website content to identify and implement the most effective tactics for improvement.
• Ensure the website is optimized for mobile search and performs well across all devices.
• Manage and optimize SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc., to track website performance and make data-driven decisions.
• Develop and execute a link-building strategy to enhance the websites domain authority and increase search rankings.
• Optimize local search visibility through local listings, Google My Business, and local search strategies.
• Collaborate with the marketing team to create and execute content marketing campaigns that drive SEO performance.
• Stay updated with the latest SEO developments, algorithm changes, and industry best practices to improve website performance.
• Communicate SEO results and recommendations effectively to the marketing team and other stakeholders.
• Proven experience in achieving top 10 rankings for websites.
• Submit backlinks to improve domain authority and search engine rankings.
• Present weekly reports on SEO performance, including keyword rankings, website traffic, and other key metrics.

Technical Skills:

• Hands-on experience with SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console etc.
• Basic understanding of WordPress, HTML, and CSS is a plus.

Profile Management:

• Regularly update and optimize social media profiles with accurate information, engaging visuals, and compelling copy, ensuring brand consistency across all platforms.

Analytics and Reporting:

• Utilise social media analytics tools to track key performance metrics like reach, engagement, and conversion rates. Analyse trends, insights, and areas for improvement, and present detailed reports to stakeholders.

ESSENTIAL

• A minimum of 4 years of SEO experience, preferably in SaaS, B2B and B2C environments.
• Strong understanding of search engine algorithms, ranking factors, and SEO strategies.
• Expertise in using SEO tools (keyword tools, Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.).
• Proficiency in core SEO elements such as on-page and off-page tactics, site-navigation optimization, internal linking, URL structure, metadata, headers, XML sitemaps, canonical tags, and structured data tags.
• Experience with revamped WordPress websites is a plus.
• Proven time management skills and the ability to prioritize tasks effectively in a dynamic, fast-paced environment.
• Strong attention to detail, ensuring accuracy and quality in all work.
• A belief in taking end-to-end ownership of tasks and responsibilities.

Desirable

• Bachelor's degree or equivalent.
• Proficiency with Microsoft Office suite (Outlook, Excel, Word, PowerPoint).
• Experience with both SEO and SEM- Minimum 2 years.
• Excellent written and verbal communication skills.