Contus - Video Content Marketing Lead (5-7 yrs)

Contus Tech is looking for a talented and versatile Video Content Creator and Marketer to join our team. In this role, you'll combine creativity and marketing strategies to craft compelling video content that resonates with our target audience, boosts engagement, and achieves business goals.

Key Responsibilities:

1. Content Creation:

- Ideate, script, shoot, and edit high-quality video content for various platforms (social media, websites, ads, webinars, etc.

- Design visually appealing video assets using creative tools and software.

- Stay updated on video production trends and techniques to ensure fresh, innovative content.

Video Marketing:

- Strategize and execute video marketing campaigns aligned with business objectives.

- Optimize videos for SEO and ensure maximum reach across platforms (YouTube, Instagram, LinkedIn, etc.

- Monitor and analyze video performance metrics, providing insights for improvement.

Collaboration:

- Work closely with marketing, design, and product teams to align video content with brand messaging and goals.

- Partner with influencers and creators for co-branded content.

Live Content: Manage live video streaming for events, webinars, and launches.

Must to Have:

1. Team Leadership & Project Management:

- Lead and mentor a team of video creators, editors, and producers to deliver high-quality video content.

- Plan and manage the content production calendar, ensuring timely delivery of projects.

- Collaborate with cross-functional teams (marketing, design, product) to align video projects with overall business goals.

- Oversee the execution of live streams, webinars, and other real-time video content.

Creative Strategy & Execution:

- Develop video content strategies that enhance brand visibility and audience engagement.

- Oversee the ideation, scripting, and production of video content across multiple formats (social media videos, ads, tutorials, explainer videos, etc.

- Maintain brand consistency and ensure all content aligns with organizational standards and guidelines.

- Experiment with new trends, formats, and technologies to keep the brand's video content fresh and relevant

3. Performance Optimization:

- Analyze video performance metrics and use insights to optimize future projects.

- Ensure videos are optimized for SEO and tailored to platform-specific algorithms (YouTube, TikTok, Instagram, etc.

- Monitor trends in video marketing to identify new opportunities for growth.

4. Technical Expertise:

- Oversee the use of professional video equipment and software (cameras, lighting, editing tools).

- Manage post-production workflows, including editing, sound mixing, and motion graphics.

Qualifications and Skills:

- Strong knowledge of social media trends and platform-specific video requirements.

- Basic understanding of marketing analytics and video SEO.

- Excellent storytelling and creative thinking abilities.

About CONTUS TECH:

CONTUS Tech is a leading SaaS Products company with two flagship products ranked in the top 5 global positions in unified communications and media streaming respectively.

With 500+ clients from 40+ countries, our products digitally transform and support a wide range of industries including media & entertainment, e-learning, healthcare, sports, and commerce sectors among others.

We've been in the industry since 2008 with over 15+ years of expertise holding worldwide recognitions for platform efficacy and best place to work.

Headquartered in the SaaS capital of India, Chennai, CONTUS is an equal opportunity organization, currently operating with 400+ passionate minds in an inclusive, multi-cultural landscape