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Advance Auto Parts

Compare

3.4

based on 100 Reviews

1 Advance Auto Parts Content Specialist Job

Content Specialist

Advance Auto Parts India

3.4

based on 100 Reviews

1-2 years

Warangal, Hyderabad / Secunderabad, Nizamabad

1 vacancy

Content Specialist

Advance Auto Parts

posted 1mon ago

Job Role Insights

Flexible timing

Key skills for the job

Adobe SEO Product Management Automotive Engineering Merchandising Google Analytics

+ 3 more

Job Description

The eCommerce Merchandising Specialist is multi-faceted and passionate about our customers and products. You will join a team whose mission is to optimize the customer path to purchase across our websites. You will analyze customer data to understand buying patterns and preferences. These insights will drive conversion with effective product content, optimal placement, relevant results, product recommendations, or engaging promotions.

eCommerce Merchandisers are strong collaborators, partnering closely with our Merchandising, Product Management, and Marketing teams to provide data-backed recommendations and insights.

You will have a transformational mindset because eCommerce evolves constantly, requiring you to stay up-to-date on SEO and eCommerce best practices. You make data-driven decisions, communicate clearly, and work with speed across large-scale sites with differing customer channels. You identify opportunities, suggest improvements, and have a high sense of ownership over your work.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Other duties may be assigned. Role may be tailored to focus on one core capacity depending on business need.

Product and Category Page Content Optimization:

Partner with Merchandising or PIM Teams to ensure complete and accurate product content and digital assets are collected from vendors and other relevant sources.
Create SEO-optimized product titles, bullets, and descriptions through keyword research and listing audits to drive online sales.
Generate SEO copy for category pages using tools to determine keywords and partner with our SEO team to ensure accuracy and measure sales impact.
Identify missing critical data elements and obtain missing information, such as digital images for specific products or catalog data.
Recommend continuous improvements to improve content visibility.
Communicate or provide critical insights for periodic business meetings with internal and external stakeholders.
Utilize Google Analytics to monitor content impacts and identify areas of improvement.
Develop and maintain appropriate documentation as required to understand each teamrole in the process.

Site Promotions

Partner closely with eCommerce, Product, and Marketing managers to ensure seamless rollover and promotional execution on site pages, across Retail and B2B channels.
This may include specific promotional placements or full-page experiences that utilize a content management system.
Maintain close visibility to upstream marketing calendar and site-specific calendars. Communicate with all stakeholders to ensure flawless execution.
QA staged experiences. Communicate to stakeholders or open tickets as defects arise.
Measure impact and outcome, provide data backed feedback on performance and what good likes like.

Site Search, Recommendation, and Assortment

Partner with Site Search Manager to drive continuous site search conversion improvement through browse-boost, redirect, or term query rules A/B testing.
Resolve zero search opportunities through redirects, assortment selections, or gap communication.
Develop expertise in search and recommendation console functionality. Assist in execution of product enhancements, tests, ticket resolution and follow-up.
Document assortment selection process, triggers, and levers. Refine assortment as needed for legal compliance or business need.
Respond to internal customer inquires on search, recommendations, or assortment.

QUALIFICATIONS, SKILLS, COMPETENCIES

Passion for customers and data driven decision making. Adaptability and change agency.
Familiarity with effective SEO content and site revenue optimization best practices.
Experience with Google Analytics (GAU or GA4), Quantum Metrics, Adobe Omniture, or similar eCommerce KPI platform
Required: Microsoft Office Suite experience
Required: Excel Experience: VLOOKUP, Pivot, Basic Functions, Concatenate, etc.
Preferred: Experience with JSON, Web CMS, Site Reviews, SEO, and Site Search platforms.
Preferred: Automotive knowledge (professional, hobbyist, or enthusiast)

EDUCATION AND EXPERIENCE