Content Executive

About Swiggy:

Founded in 2014, Swiggy is India s leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. Our phenomenal growth has come on the back of great technology, incredible innovation and sound decision-making.

About Mumbai Foodie

In 2024, Swiggy joined forces with Mumbai Foodie and and all its verticals. Mumbai Foodie is a digital food publication creating original content by exploring and recommending, filming and writing about the best things to eat and drink via Instagram. Through restaurant reviews, interviews, collabs, pop-ups and more, over the years Mumbai Foodie has become a guide to the F&B scene of the city.

What will you work on

• Collaborate with the events & partnerships team to align content with overall brand goals and initiatives.
• Develop compelling content that resonates with our target audience while maintaining the brand s voice and tone.
• Curate engaging and shareable content, including interviews, behind-the-scenes footage, and trend-driven topics.
• Build and maintain relationships with key influencers, industry experts, and collaborators to generate event content opportunities.
• Assist in managing influencer partnerships and sponsorships, creating content that highlights these brand associations.
• Monitor and respond to audience queries, feedback on social media to ensure timely communication and foster community engagement.
• Support the content team with brainstorming sessions to come up with fresh and innovative content marketing ideas.
• Create content that showcases the essence of Mumbai s dynamic food and lifestyle events scene, highlighting new trends and hidden gems.
• Analyze content performance and provide data-driven recommendations for optimization.
• Assist in managing and reporting content performance analytics to track ROI and improve content strategies.
• Come up with creative strategies to maximise growth and revenue for various events IPs across all verticals.
• Be the main point of contact for all internal and external teams.
• Ensure seamless delivery of content deliverables in place for various events and brand associations.
• Schedule shoots, organize content on the live schedule calendar, and coordinate with the internal team to ensure timely posting of stories on the page.

Who are we looking for:

• Proven content marketing experience, preferably in lifestyle or hospitality industries.
• Excellent writing and editing skills, with keen attention to detail, create compelling content and grammar.
• Passion for exploring and discovering Mumbais F&B, lifestyle, cultural, and entertainment experiences. Proficiency in content management and social media platforms.
• Familiarity with SEO principles and keyword research tools.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law"