Sr. Executive - Content Marketing

Position - Senior Executive - Content Marketing

About Simplilearn

Founded in 2010 and based in Plano, Texas, and Bangalore, India, Simplilearn, a Blackstone portfolio company, is a global leader in digital upskilling, enabling learners across the globe with access to world-class training to individuals and businesses worldwide. Simplilearn offers 1,500+ live classes each month across 150+ countries, impacting over 8 million learners globally. The programs are designed and delivered with world-renowned universities, top corporations, and leading industry bodies via live online classes featuring top industry practitioners, sought-after trainers, and global leaders. From college students and early career professionals to managers, executives, small businesses, and big corporations, Simplilearns role-based, skill-focused, industry-recognized, and globally relevant training programs are ideal upskilling solutions for diverse career or business goals.

Job Description:

We seek a skilled and creative content writer to join our SEO team. The ideal candidate will be responsible for producing engaging, high-quality written content that aligns with our brand voice and drives traffic, engagement, and conversions. You will write and edit content cross multiple platforms, including blogs, social media, product descriptions, and website content. The ultimate goal is to produce high-quality content that consistently ranks high on Google and generates organic traffic for our brand. If you are passionate about storytelling, can meet deadlines, and have a strong understanding of SEO principles, we want to hear from you!

Key Responsibilities:

• Content Creation: Write clear, compelling, and creative content for various platforms, including websites, blogs, articles, social media, and product descriptions.
• SEO Optimization: Implement SEO best practices to improve keyword rankings, organic traffic, and overall content visibility.
• Interlinking and Backlinks: You must adhere to internal linking guidelines and consider internal linking opportunities in your content.
• Research: Conduct thorough research to understand target audiences, competitors, industry trends, and keywords so that you can create relevant and accurate content.
• Content Editing: Proofread, edit, and improve existing content for accuracy, grammar, and tone while ensuring consistency with brand guidelines.
• Collaboration: Work closely with the marketing team, designers, and other departments to develop content that supports overall business goals and campaigns.
• Content Strategy: Assist in developing and executing content strategies that align with business objectives and marketing plans.
• Analytics: Use tools like Google Analytics to monitor content performance and make

data-driven decisions to improve future writing.

Requirements:

• Proven expertise as a content writer and, more so, as an SEO content writer.
• 2-3 years of experience working in content or any similar roles.
• Must have an excellent knowledge of all aspects of written English.
• Demonstrative editing and writing skills with an eye for detail.
• Experience doing research using multiple sources.
• Creativity in thought and a helpful, collaborative attitude. Must also have the ability to meet deadlines.
• Must possess knowledge of core SEO principles (keywords and keyword variations, keyword stuffing, internal linking, etc.) and the ability to apply them effectively
• Bachelor's Degree in English, marketing, communications, journalism or related fields