Digital Marketing Manager

We are seeking a highly skilled Digital Marketing Specialist with a strong background in Search Engine Optimisation (SEO) to join our team. The ideal candidate will be responsible for enhancing our online presence, driving organic traffic, and improving search engine rankings through strategic SEO practices.

Key Responsibilities:

• Conduct thorough keyword research and competitor analysis to develop effective SEO strategies.
• Optimize website content, copy, and landing pages for better search engine rankings.
• Implement on-page and off-page SEO techniques to enhance website visibility.
• Collaborate with the content team to create SEO-friendly content that aligns with business goals.
• Ensure all web pages, blogs, and articles are optimized with relevant keywords.
• Develop and execute link building strategies to improve website authority and ranking.
• Use tools like Google Analytics and Google Search Console to track website performance and SEO metrics.
• Analyze data to identify trends and provide actionable insights for improvement.
• Prepare regular reports on SEO performance and campaign effectiveness.
• Work closely with the development team to ensure SEO best practices are integrated into new features and updates.
• Collaborate with marketing and editorial teams to align SEO strategies with overall marketing goals.
• Stay informed about the latest SEO trends, algorithm updates, and best practices to continuously improve SEO strategies.

Requirements and Skills:

• Approximately 7 years of experience in SEO, preferably in an e-commerce or digital marketing environment.
• Bachelor's degree in Marketing, Communications, or a related field.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to multitask and manage multiple projects simultaneously.
• Basic knowledge of HTML, CSS, and JavaScript.
• Passion for staying updated with the latest SEO and digital marketing trends.