Assistant Digital Marketing Manager

Role & responsibilities

̈ Lead and manage all aspects of Google Ad campaigns, including creation, optimization, and

analysis.

̈ Develop and optimize ad campaigns and paid search landing pages to maximize ROI.

̈ Utilize Google Ads to drive various online marketing campaigns aimed at achieving specific

outcomes such as Lead Generation and MQL's.

̈ Analyze and optimize pay-per-click (PPC) campaigns to identify patterns and trends that inform

digital marketing strategy.

̈ Manage and optimize display campaigns across multiple devices to enhance online visibility.

̈ Develop PPC strategies to generate leads and increase online visibility through search engine

optimization.

̈ Conduct keyword research and competitor analysis to formulate effective strategies for

outranking competitors.

̈ Regularly monitor Google Analytics to understand traffic acquisition channels and optimize

marketing efforts accordingly.

̈ Promote brand presence on social media platforms such as Facebook, Google Plus, Twitter,

LinkedIn, etc.

̈ Lead search engine marketing (SEM) campaigns, including PPC bid management and A/B

testing, to optimize campaigns for maximum ROI.