Digital Marketing Executive

Job Description :-

SIVA Group is an International active business, offering innovative & niche products for Healthcare, RFID/IoT, Car Parking, Amusement & Leisure industries, with strong competencies in R&D and Manufacturing. SIVA has more than 35 years of experience and having more than 1000+ active customer globally.
SIVA Group is headquartered in Noida, with production facilities in India & UAE and Sales & Distribution centers in the UK, Netherlands, Germany, Belgium, USA & Sweden. SIVA employs 400+ colleagues worldwide.
Group website: www.sivagroup.co


Position title: Digital Marketing Executive Reporting to : Marketing Manager
Location: Goa Department : Sales & Marketing

Why Hiring/Purpose of Position: This position will be responsible for enhance company’s brand image and increase visibility of company online and improve ranking on the google search engine.


Job Responsibilities:

1. Planning & execution of Web, SEO/SEM, Email, Social Media and display advertising campaigns.
2. Email newsletter creation, landing page creation for email campaigns.
3. Search Engine Optimization- SEO (On page, Off page Optimization).
4. Analyzing website performance, competitor’s keywords and strategy.
5. Design, build and maintain our social media presence through Social Media advertising and Social Media Optimization- SMO (Facebook / Instagram / YouTube)
6. Monitor & evaluate social media results through deep analytics & metrics.
7. Through Digital Marketing enhance company's brand image and increase visibility of company online and improve ranking on google search engine.
8. Measuring and reporting on the performance of all digital marketing campaigns, and assess against goals
9. Brainstorm new and creative growth strategies
10. Collaborate with internal teams to create landing pages and optimize user experience.

Work Experience- 2 to 5 years of experience in SEO, SEM and SMO

Educational & Technical B.Tech./ B.E. - Computers, Diploma - Computers, B.Sc - Computers,
BCA- Computers.
Candidate Profile

1) Experience in Google AdWords, Google Analytics tools, SEO, SEM, PPC.
2) Experience in Social Media Optimization-SMO
3) Digital Marketing Enthusiast, Quick Learner, Analytical Thinking, and team Player.
4) Good Communication skills.

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