Executive - Digital Marketing (3-4 yrs)

Roles & Responsibilities:

Social Media Management:

- Curate compelling social media content, oversee posting schedules, and adapt to emerging trends.

- Monitor social media performance, conduct competitor analysis, and manage/grow our social media presence.

- Analyze social media metrics, adjusting strategies for optimal impact.

- Prepare comprehensive social media reports.

Paid Advertising Campaigns:

- Set up and monitor PPC Ads, Display Ads, and Discovery Ads.

- Monitor each ad campaign, optimizing for maximum performance.

- Prepare detailed reports on ad campaign effectiveness.

Social Media Marketing:

- Set up and monitor paid ad campaigns on social media platforms.

- Adjust strategies for optimal budget utilization.

- Conduct brand awareness and lead generation campaigns.

- Prepare monthly reports on ad campaign performance.

Search Engine Optimization (SEO):

- Implement SEO strategies to enhance the organic reach of our company website.

- Collaborate with website developers to discuss changes and updates for optimized organic reach.

Multimedia Content Coordination:

- Collaborate with design teams to create visually appealing multimedia content.

- Ensure content aligns with digital marketing goals and brand identity.

Brand Awareness and Reach:

- Develop and execute strategies to increase brand awareness through paid and organic channels.

- Leverage digital platforms to extend the brand's reach and visibility.

Re-marketing Strategies:

- Devise and implement re-marketing strategies for both social media and search ads.