Deputy General Manager - Brand Marketing - B2B Segment - Foods (12-18 yrs)

Designation: DGM - Brand Marketing Foods

Location: Mumbai

Minimum Qualifications: MBA Marketing or equivalent (Premium campuses preferred)

Experience Range: 12-15 Years in marketing/product management in the Food's or Beverages industry

Reports to: VP Marketing

Reportees: 3 (2 Brand Managers, 1 Asst. Brand Manager)

Key Responsibilities

- End to end responsibility of assigned Channel / Product Portfolio.

- Work closely with cross-functional teams to grow market share within the channel

- Drive growth via penetration initiatives and other market expansion initiatives

- Insight mining to understand the customer needs, identify gaps, opportunities, and feed into the Innovation funnel

- Work closely with cross-functional teams on Idea generation and converting them into NPD/Innovation funnels

- End to end responsibility for NPD projects - Product, packaging development, pricing and preparing business cases. Develop Launch Plans including communication development for New Products

- Collaborate with the marketing team to create and implement digital marketing campaigns, including SEO, SEM, email marketing and social media

- Monitor key performance indicators (KPIs) like traffic, conversion rates, sales revenue, and customer engagement, and adjust strategies as necessary

- For retail bakery channel, identify opportunities beyond the existing categories that the organization is present in

- Build compelling category proposition to grow wallet share within retail bakery customers

- Assist the function for monitoring competitive environment and evaluating product quality and performance. Work closely with Chef team to identify riggers and barriers for our products as well as competitive products

- Work closely with the team especially Communication Agency partners, Trade Marketing, Digital Marketing team, Chef team and sales - having a true external orientation

Skills:

- Classical marketer who understands all facets of the 6P's of marketing with demonstrated success identifying new brand development opportunities, possible environmental or competitive

threats as well as building ideas that encompass every brand touch point with customers

- Experience of leading or being part of the creative process for building an integrated communication campaign for customers

- Strategic thinker, good communication and influencing skills